100 DAY NONPROFIT COACHING PROGRAMS
Customize this nonprofit coaching program into one of two tracks: project fundraising or communications.
100 Days to a More Focused, Organized You.
In this nonprofit coaching program you will boost communications with donors about your programs & projects in order to increase donations.
Overview of our 100 Day Nonprofit Coaching Program.
Nonprofit leadership skills you will Learn:
Great Program Design = New Donations + Increased Services
Develop a winning, impact oriented project while learning to:
Who Should Join?
Advance your Career, Raise Funds, Solve Challenges
The nonprofit program is for non profit staff and job-seekers wanting to successfully solve community challenges. Participants have worked on programs as diverse as social services, community development, education, the environment, and social justice—and decided to enroll in the nonprofit program because they were:
What you will Do:
Design your own Solution-Oriented Project & Attract Donors
Train with a Nonprofit Coach. The non profit coaching program provides cutting-edge information, time-saving templates, training and expert consultancy—and leads you in developing a real project for your organization. You will:
|MORE INFORMATION: Just scroll down for complete, detailed information about the Nonprofit Coaching Program.|
Detailed Program Information
100 DAY PRIVATE NONPROFIT COACHING PROGRAM
- Maybe you don’t have enough funding for all of the services you would like to provide
- Maybe project impact has been less than you had hoped for
- Perhaps your staffing is low and you can’t find enough time to get everything done
- You would like to add to your skill sets in order to advance your career
- It’s possible that your communications need to be improved for better donor engagement
- Are you considering a non profit career change, a new job search, or vying for a promotion?
- Would you like to boost your donor communication skill sets for raising more funds?
- Would you like to learn more about developing non profit projects that solve challenges?
- Would you like to get more people behind your cause?
- Would you like to learn time-saving techniques for getting everything done?
Nonprofit Coaching for Project Fundraising: Design a Nonprofit Project to Generate Donations
- First: Get specific about your goals for new individual donors. Do you want supporters that are donors, volunteers, subscribers? How many?
- Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support?
- What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters
- An Internet secret: Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
- Landing Pages. Connect the key word dots. Make sure that your landing pages use the “Voice of the Customer” (VOC). Then, supporters will find you.
- So potential individual donors will understand the ‘why’ behind your request for a donation
- To develop statistics to support your claims
- To describe the underlying causes of the challenges found in the needs assessment
- Tell a story about a community member in need
- Outline activities for solving the challenges
- Detail the impact
- Tell a story about a community member enjoying the positive impact
- Show the donor that your work will address the challenges and maximize the impacts of their donor funds
- Combine this information into a landing page with compelling stories and a call to action: Donate Now!
- Review this information with colleagues within your non profit organization
- Your potential supporters’ search terms?
- The words that you use in the landing page itself?
- Does your Unique Selling Proposition (USP) match what your customers ask for (VOC)?
- Have you optimized your SEO on your landing page?
- Have you double checked all links and donation buttons
- Now, you need to develop a list of places where you can routinely promote your new landing pages (newsletter, blog, industry blogs, LinkedIn.
- increase funding for your nonprofit program services
- design impact and sustainability into your project
- boost project successes using evidence-based techniques
- engage donors and increase funding with improved communications
- A New Project. Design a fundable, sustainable, impact oriented project from scratch.
- For Pre-launch. Fine-tune a project you are about to launch to increase its manageability, its impact, and its sustainability.
- For Projects in process. Fine-tune a project in process to solve challenges the project may have and increase its impact.
- For Boosting Project Donations. Increase donor interest in your project and boost donations both pre-launch and during implementation.
Nonprofit Coaching Program for Communications
Launch a winning, targeted, communications plan for attracting new donors, volunteers and subscribers.
Learn about nonprofit communications online during this 100 day, step by step, communication planning process. This nonprofit coaching program is designed in a progression where each weekly module represents one sequential step for you to take in the process of developing a nonprofit communications plan—and then launch it. Each assignment has a tool kit for you to download, print out, edit, and use as a template over and over again in launching new campaigns. We will take approximately two weeks for each one of the following six core topics:
- Learn more about you and your organization.
- Get a general sense of goals that you would like to focus on in the program.
- Answer any questions that you may have.
- Make sure that there aren’t any logistical challenges like logins or site access.
- Then we will be fully prepared to move onto the following six core topic areas.
- What are you hoping to achieve (brainstorm)?
- Examples may include building your subscription list, volunteer development, driving people to your site, branding, social media development, or fundraising through nonprofit online communications.
- Articulate and prioritize your list of goals (increase your nonprofit donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
- Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign file and compile your monthly findings that you uncover in these assignments.
- What causes do they want to support?
- Are they wealthy, needy, young, professional, retired?
- What specifically are new supporters looking for?
- Where are they? What groups might they be affiliated with that you can target?
- Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your campaign file.
- What are your causes’ challenges?
- What are your nonprofit’s solutions?
- Who benefits—or what causes benefit?
- Are your solutions enduring?
- Nonprofit storytelling.
- What is your unique selling proposition (USP)?
- Action: Define each of these with compelling sound bites that would be interesting to supporters. Paste these into your campaign file.
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
- What specifically are your potential supporters looking for?
- Why are they looking?
- Where and how do they look for finding a nonprofit to support?
- Specifically, how do they ask for what they’re looking for?
- How do they articulate it? What words, what phrases?
- This VOC will provide your most effective keywords.
- How can your nonprofit’s ‘sound bites’ be used to address what they are asking for?
- Action: Compile how supporters articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your campaign file.
For example, for individual donors, you could tune up your blog posts and newsletters to capture donor imagination. To find new donors, you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:
- Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
- Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
- AdWords. To do: Google Ad Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
- Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your campaign file.
- Your new potential supporters’ search terms?
- Your communications keywords (blog, newsletter)?
- Your webpage landing pages linked to from newsletters, blogs, or AdWord campaigns?
- Does your Unique Selling Proposition (USP) match what your customers ask for (VOC).
- Use one of my templates to write the finished campaign.
- Consider space, attention span, and mobile devices.
- Upload your copy to your organization’s blog or newsletter template.
- Do you want to add photos and links?
- Will they link to a landing page: is it complete and ready too?
- Proof read. Check links. Send samples to different devices. Check payment systems.
- Launch it! Track your performance over the first week and watch it grow.
- Take the energy from this forward motion to develop a donor communications calendar.