OL 540: Nonprofit Google AdWords Training Diploma Program

Advance your Career. Raise More Money. Do More Good.

Google AdWords Training. Let us show you how to get a $10K/month Google AdWords Ad Grant for your nonprofit in this Google AdWords course.

Learn how to write AdWords campaigns, track performance, write website landing pages & optimize ads for your goals.
 
200 Organizations. We have had the pleasure of working with participants in our nonprofit training programs from over 200 nonprofit organizations in North America, Britain, Europe and Australia.
OL 540: Online Google AdWords Training Diploma: A Diploma Program of 4, 8-Week, Online Certificate Courses. Learn more about program fees and how to enroll here:
Enroll Now in the Google AdWords Training Diploma
Were you aware that Google awards Nonprofit Ad Grants for their AdWords program to nonprofits? The AdWords nonprofit grant provides you an annual advertising budget of $120,000.00.
Advance your Career. Raise More Money. Do More Good.
This course is both for AdWords beginners just getting started with their first campaigns—and also for more advanced users who want to re-analyze their strategies and increase their successes. Participants have worked with nonprofit programs such as social services, community development, education, the environment and social justice and are:
  • building skill sets & visibility for a new job or promotion
  • seeking a career change into nonprofits
  • hoping to boost donations with AdWords ads
  • wanting more volunteers, subscribers, better branding
  • needing to more clearly identify their target audiences
AdWords job skills you will learn:
This program will lead you in developing a winning, targeted, AdWords plan of action to help you:
  • get better at identifying and targeting donors
  • communicate that your nonprofit is what they are looking for
  • develop a workable AdWords advertising plan
  • organize campaigns, ad groups, keywords and ads.
  • understand tracking for optimizing your ads
  • write website landing pages that complement your ads
  • work faster—start your campaign template collection now
  • set and track goals with Analytics and Webmaster
What Participants Say:
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
 
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.
AdWords Certificate. What you will Do:
You will identify a goal-oriented campaign to develop during the program for both your personal learning experience, and for your organization’s growth. The program provides cutting-edge information, weekly, downloadable tool kits, training and expert consultancy. We lead you in developing an AdWords marketing plan for your organization—and then launch it. Here is a quick summary:
  • Apply to the Google for Nonprofits Program.
  • Prioritize (donations, volunteers, subscribers, branding).
  • Who are the supporters you are hoping to reach? Their burning causes?
  • Secret: Listen carefully to what they want—and how they say it.
  • Your brand: What you do. How to make it attractive to potential supporters.
  • Link a nonprofit goal to a target audience.
  • Google keyword magic: The Internet has a huge reach.
  • Use supporters’ search language in your donor campaigns.
  • Optimize with negative keywords, ad budgets & ad scheduling.
  • Improve quality score and ad rank with ad relevancy.
Each 8-week course costs $150.00 and begins monthly.
OL 540: Nonprofit Google AdWords Training Diploma Program
A Diploma Program of 4, 8-Week Courses for Non Profit Professionals.
 
In 501 and 502 you will learn how to apply for Google ad grants for nonprofits, target donors, plan and write AdWords campaigns, and track your performance. You will also learn to optimize your account and understand tracking.
In OL 503 and 504 you will learn how to convert Internet searchers into supporters of your nonprofit by improving the website landing pages that customers see first. You will also learn how to make incremental improvements that will add up to be BIG improvements.
MORE INFORMATION: Just click on the tabs below for complete, detailed information about the diploma program and the 4 individual courses. Learn more about our Google AdWords Training Diploma: Subscribe to our Newsletter Now.

Detailed Diploma Description

OL 540: Nonprofit Google AdWords Training Diploma
Let us show you how to get a $10K/month Google AdWords advertising grant for your nonprofit.
Learn how to target donors, plan and write AdWords campaigns, track your performance, write complementary website landing pages, and optimize your ads to reach your goals.
 
A Diploma Program of 4, 8-Week Certificate Courses for Non Profit Professionals.
Introduction
If you work with a non profit on programs such as animal welfare, community development, the environment—or a food bank or homeless shelter—the Diploma Program 540 will help you increase donations & subscribers, connect with your volunteers and build your brand.
 
Were you aware that Google awards grants for their AdWords program to qualifying nonprofits? Over 20,000 nonprofit recipients to date; the majority of nonprofits that qualify are successful in getting the grant.The grant provides you an annual advertising budget worth $120,000.
 
Nonprofit Google Ad Grants. These nonprofit Google grants are available both for US nonprofits and also for nonprofits from over 50 other countries too.
 
Learn AdWords Online. Our Nonprofit Google AdWords Training Diploma Program shows you how to apply for a Google AdWords Grant, research target audiences, develop effective advertising campaigns, track your performance, write matching website landing pages for your AdWords ads and optimize your ads to reach your goals—whether donations, subscriptions, or volunteers.
Who Should Join. This diploma is both for AdWords beginners just getting started with their first campaigns—and also for more advanced users who want to re-analyze their strategies and increase their successes. Be sure and look at the individual course syllabi to get more detailed information.
 
Certificates and Diplomas. Course participants who successfully complete courses on time will receive a course certificate for each individual course and a diploma upon completing the entire sequence of 4 courses.
 
OL 540 Program Details
A Certificate Program of 4, 8-Week Courses.
This diploma program is composed of four, 8-week courses. They are taken sequentially—since your AdWords campaign develops from one course to the next. Enroll in the courses one at a time: Start the program with OL 501.
 
OL 501: Nonprofit Google AdWords Training: Getting Started
Google Ad Grant. Let us show you how to get a $10K/month Google AdWords advertising grant for your nonprofit.
 
501 shows you how to apply for a Google AdWords Grant, research your target audience, plan, develop and launch your first effective advertising campaign and begin tracking your performance.
 
OL 502 Nonprofit Google AdWords Training 2: The Next Step
This second course in the Nonprofit AdWords Training Diploma Program, shows you how to grow and improve your AdWords account.
Let us show you how to begin optimizing your account to increase ‘click through rates’ and conversions. Learn how to get better at targeting donors, optimizing your account, and understanding tracking.
 
OL 503 Nonprofit Google AdWords Training 3: Landing Pages
What’s the purpose of using AdWords? The overriding goal for many organizations is to make sales. For a nonprofit, sales could include donations, connecting with volunteers, newsletter subscriptions and improving branding.
 
In this course we will look at developing a landing page template that dovetails with your AdWords campaign—and develop an accompanying detailed information page that will help your more thoughtful supporters commit.
 
OL 504 Nonprofit Google AdWords Training 4: Fine Tuning for Impact
After completing 501, 502, and 503—you now have a very successful family of AdWords campaigns up and running.
 
Let us show you how to increase performance and reduce AdWords management time. Learn how to make incremental improvements that will add up to be BIG improvements
 
Discover tools which will help you oversee and manage your account with a pallet of tools that we provide that you can explore.
 
The Learning Environment. We understand what you need: The Center for Sustainable Development uses Google AdWords for nonprofits too!
 
This training program is not based upon lectures—it is based upon action. Each week’s activity comes with step-by-step instructions and editable templates for you to customize to best address your AdWords program. Course consultants will work individually with each week in developing your specific campaign.
 
The program leader, Tim Magee, Executive Director of the Center, has led hundreds of nonprofit staff through our online learning programs—and its sister international development program. Certificates and diplomas will be issued through the Center for Sustainable Development.
 
We look forward to working with you online. We have provided training to people in 153 countries.
 
More Information? Be sure and look at the individual syllabi by clicking on the Certificate Syllabi tab.
 
Nonprofit Google AdWords Training Course Fees
This 8-week course is $150.00. There are no other costs nor books to buy: all course materials, editable templates, and guides are downloaded from the course site.
 
How to Enroll. Simply pay the course fee and fill out the Student Enrollment Form by clicking the Enroll Now button just below.
 
If you have a question don’t hesitate to contact us at: Online.Learning@csd-i.org. Many questions are answered on our Online Learning FAQ.
Enroll Now in the Google AdWords Training Button
Upon completion of each course you will receive a certificate. Earn a full Diploma by taking all four AdWords courses:

OL 501 Nonprofit AdWords Training 1: Getting Started

OL 502 Nonprofit AdWords Training 2: The Next Step

OL 503 Nonprofit AdWords Training 3: Landing Pages

OL 504 Nonprofit AdWords Training 4: Fine Tuning for Impact

Learn more about Certificates and Diplomas.

Certificate Syllabi

Nonprofit AdWords Diploma Program 540:
Certificate Program Syllabi
 
A Diploma Program of 4, 8-Week Online Certificate Courses for Non Profit Professionals.
In 501 and 502 you will learn how to target donors, plan and write AdWords campaigns, and track your performance. You will also learn to optimize your account and understand tracking.
In OL 503 and 504 you will Learn how to get better at making Google AdWords like your organization and turn Internet searches into conversions. Learn how to write the website landing page that customers see when they click on your ad—and that encourage then to donate. You will also learn how to make incremental improvements that will add up to be BIG improvements.
OL 501 Course Syllabus Nonprofit Google AdWords Training: Getting Started.
Week 1. Step-by-step: How to apply for the $10k/month AdWords advertising grant.
  • What is a Google AdWords Nonprofit Grant? $10,000.00 per month in AdWords advertising: Free.
  • Check your nonprofit’s eligibility: https://www.google.com/grants/eligibility/.
  • Apply to the Google for Nonprofits Program.
  • Apply to the Google AdWords Grant Program.
Week 2. Your Support Needs
First: Get specific about your goals for using AdWords. Do you want supporters that are donors, volunteers, subscribers? How many?
  • What are you hoping to achieve (brainstorm)?
  • Examples may include building your subscription list, volunteer engagement, driving people to your site, branding, social media development, or fundraising through online donations.
  • Articulate and prioritize your list of goals (donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
Week 3. Who is your Non Profit Target Market?
Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support?
  • Who are you hoping to reach in order to meet your AdWords goals?
  • Are they wealthy, needy, young, professional, retired?
  • What specifically are new supporters looking for?
  • Where are they? What groups might they be affiliated with that you can target?
  • Create a description of the type of person they are: We need a persona—or an avatar to visualize here!
Week 4. Your brand: Who are you?
What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters.
  • What are your causes’ challenges?
  • What are your nonprofit’s solutions?
  • Who benefits—or what causes benefit?
  • Are your solutions enduring?
  • What is your unique selling proposition (USP)?
Week 5. The 21st Century Communication Secret: [Shhh… It’s all about them!]
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
  • What specifically are your potential supporters looking for?
  • Why are they looking?
  • Where and how do they look for finding a nonprofit to support?
  • Specifically, how do they ask for what they’re looking for?
  • How do they articulate it? What words, what phrases?
  • This VOC will be your most effective ad text and keywords.
  • How can your nonprofit’s ‘sound bites’ be edited to address what they are asking for?
Week 6. Create your first AdWords advertising campaign.
  • Learn how to organize files of campaigns.
  • Learn how many words/characters are allowed in each section of an ad.
  • Create your first campaign name.
  • Create your first ad group name.
  • Write your first example ad using targeted keywords from last week’s assignment.
Week 7. Landing Pages. Connect the key word dots. Refine your first ad. First, refresh your memory of what you did in week five:
  • Identified targeted keywords: What keywords did you find that potential new supporters might use in a blog comment? That were on your own web site? That your competitors used?
  • What keywords did your potential customers use in their Internet searches (VOC)?
Use supporters’ language not just in your AdWords ads, but in your landing pages too. Then, supporters will find you. Are your keywords congruent with:
  • Your new potential supporters’ search terms?
  • Your ad group’s background keywords)?
  • The words that you used in the ad itself?
  • Your webpage landing pages linked to from your AdWords ads?
  • Does your Unique Selling Proposition (USP) match what your customers ask for (VOC).
  • After carefully checking the validity of your keywords, refine your first ad.
  • Make sure to place similar keywords in your landing page.
Week 8. Let Google’s magic take over: post your first AdWords Campaign to your new account, and watch it grow.
  • Write and post a second ad to see which of the two performs best.
  • Copy and paste your new campaign information into your AdWords account.
  • Learn to navigate your campaign’s statistics.
  • Track your performance over the first week and see what is and is not working.
 
OL 502 Course Syllabus Nonprofit Google AdWords Training: The Next Step.
Week 1. Better understanding AdWords and the statistics they provide. What is the Goal you are looking for?
 
Week 2. AdWords quality score and ad rank: bids, clicks, relevance, visitor experience, position and conversions. Yeesh. White Speech Bubble
 
Week 3. Different audiences, different ad groups, different keywords.
 
Week 4. Organizing campaigns, ad groups, audiences and ads.
 
Week 5. What to optimize first? Ad Group Organization? Keywords? Ad Copy? Budget? Landing Pages?
 
Week 6. Keep it Simple. Move very slowly in making improvements so that you can analyze statistics.
 
Week 7. Tools: AdWords ad extensions.
 
Week 8. Budget, ad schedule, location, and mobile devices.
 
Bonus: 20 Resources to keep you up to date.
 
OL 503 Course Syllabus Nonprofit Google AdWords Training 3: Landing Pages & Simple SEO for Your Website.
Week 1. Better understanding Landing Pages and SEO.
 
Week 2. Use potential supporters’ language in your AdWords ads and in your landing pages too. This is how supporters will find you. Are your keywords congruent with: Your new potential supporters’ search terms? Your webpage landing pages linked to from AdWords campaigns?
 
Week 3. Demystifying Search Engine Optimization (SEO).
 
Week 4. Using keyword research in developing your landing page text.
 
Week 5. Twelve Steps in Producing the Perfect Landing Page for your Organization. Building a landing page template that you can use over and over again.
 
Week 6. Writing a detailed background information page template to support your Landing Pages.
 
Week 7. Launch your dovetailed newsletter/blog, AdWords ad, landing page, and detailed background information support page.
 
Week 8. Promotion and backlinks.
 
Bonus: 20 Resources to keep you up to date.
 
OL 504 Course Syllabus Nonprofit Google AdWords Training 4: Fine Tuning for Impact.
Week 1. Cross checking search terms, ad keywords and landing page keywords. Minimizing poor CTR keywords and maximizing high performing keywords. Congruent? Duplicates? Cost-effective long-tails. Organic keywords. Negative Keywords.
 
Week 2. Grouping Keywords. Dynamic Keyword Insertion.
 
Week 3. Optimizing from different perspectives. Viewing an ad by Campaign Settings: All Settings. Locations. Ad Schedule. Devices. These let you see a different view of clicks, impressions & CTR’s—plus see things that you should consider adding like mobile devices.
 
Week 4. Landing pages, and conversions. Conversion tracking codes. Tracking Conversions.
 
Week 5. Google AdWords Editor Version 11.
 
Week 6. Google Analytics. Google Webmaster.
 
Week 7. Sitemaps for your website.
 
Week 8. Google Grants Help Forum. The GrantsPro Program.
 
Bonus: 20 Resources to keep you up to date.
 

How to Enroll

How to Enroll in the Nonprofit Google AdWords Training Diploma Program
Let us show you how to get a $10K/month Google AdWords grant for your nonprofit.
 
Learn how to target donors, plan and write AdWords campaigns, and track your performance.
 
Two simple steps and you’re in!
How to Enroll in the Nonprofit Google AdWords Training Diploma Program
It’s easy to enroll in our courses. There are only two things to do: pay the course fee and fill out the Student Enrollment Form at the bottom of this page.
 
This Nonprofit Google AdWords Training program has four 8-week online courses: Getting Started, The Next Step, Landing Pages and Fine Tuning for Impact. Current dates are in the sidebar. The courses are $150.00 each.
 
1. $150.00 Payment
To pay by debit or credit card simply select your course from the drop-down menu just below and fill in your nationality. Click “Add to Cart”. You can add more than one course to your cart.
 
Don’t worry: PayPal membership is not required. To pay with your own card just click on:

  1. Add to Cart
  2. Checkout
  3. Don’t have a PayPal account?
  4. Pay with a debit or credit card. Fill out the normal credit card form.

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Pay the Course Fees for our Google AdWords Training Diploma Program.

If it’s more convenient for you to pay by bank transfer, we will be glad to send you instructions. Write to us at: Online.Learning@csd-i.org
 
2. Simply scroll down to fill out your Student Enrollment Form
 
Thank you for enrolling! We look forward to working with you online. We have trained people from 153 countries.
 
Non Profit Certificate Program. Certificates and Diplomas. Course participants who successfully complete individual courses on time will receive a course certificate for each course and a diploma upon completing the entire sequence of 4 courses by email within 30 days of course completion.
 
Return to the Nonprofit AdWords 1: Getting Started.
Return to the Nonprofit AdWords 2: The Next Step.
Return to the Nonprofit AdWords 3: Landing Pages.
Return to the Nonprofit AdWords 4: Fine Tuning for Impact.
 

 
The course leader, Tim Magee, Executive Director of the Center, has led hundreds of nonprofit staff through our online learning programs—and its sister international development program. Certificates and diplomas will be issued through the Center.
 
Each 8-week course is $150.00.
 
Non Profit Certificate Program. Certificates and Diplomas. Course participants who successfully complete individual courses on time will receive a course certificate for each course and a diploma upon completing the entire sequence of 4 courses by email.
 
 
Nonprofit Leadership Skills Development. All of our online training for nonprofits are available in three formats: distance learning, live workshops, and one-on-one mentored training programs.
 
If you have a question don’t hesitate to contact us.
 
Enroll Now in our Google AdWords Training Diploma Program
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