Nonprofit Marketing and Communications Certificate

Launch a winning, targeted, marketing & communications plan. Attract new donors, volunteers & subscribers.

November 2016 – May, 2017.

How to Raise More Money and Do More Good. Participate in this 6 Month, Private Mentored Program with Tim Magee.
Choose from Two Disciplines: This one, Nonprofit Marketing & Communications or Nonprofit Fundraising

Work Smarter in Nonprofit Communications: Six Months to a More Focused, Organized You. In this 6 month transformational, mentored, nonprofit marketing certificate program, you will focus on launching a winning, targeted, marketing and communications program for your supporters—whether they are donors, volunteers, corporate sponsors or your programs’ clients.

We provide cutting-edge information, weekly, downloadable tool kits, non profit training and expert consultancy.

200 Organizations. We have had the pleasure of working with participants in our nonprofit training programs from over 200 nonprofit organizations in North America, Britain, Europe and Australia.
How to Enroll. Learn more about program fees and the simple enrollment process: Click Enrollment in the Nonprofit Marketing and Communications Certificate program is Easy!
Advance your Career, Raise Funds, Solve Challenges.
This marketing & communications program is for nonprofit staff and nonprofit job-seekers. Participants work on programs such as social services, community development, education, and the environment. You will:
  • build skill sets & visibility for new job or promotion
  • prepare for a career change into nonprofits
  • improve marketing for attracting new donors
  • learn time saving techniques to get everything done
  • increase funding for your nonprofit organization
Great Communication = New Donations + Increased Services
This program will lead you in developing and launching a winning, targeted, nonprofit marketing strategy to help you:
  • organize your nonprofit goals by type of support
  • clearly identify who your nonprofit target audience is
  • communicate that you do what they’re looking for
  • write an achievable marketing plan & calendar
  • use the way donors ask questions to attract them to your website
  • launch an effective campaign with new marketing skills
  • boost donor engagement and retain donors
What Participants Say:
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
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Learn Marketing Skills. Six Month, Mentored, Nonprofit Marketing and Communications Certificate Program.
Detailed Marketing for Nonprofits Training Program Information
Market Your Nonprofit. Welcome to our six month marketing for nonprofit organizations program. In this nonprofit marketing communications training program you and I will work together, one-on-one, for six months on a nonprofit marketing and communication plan and a campaign of your choice—exactly as I do as a nonprofit management consultant.
Learn Marketing and Communication Skills. What you will Do:
You will identify a goal-oriented campaign to develop during the program for both your personal learning experience, and for your organization’s growth. The program provides cutting-edge information, weekly, downloadable tool kits, non profit training and expert consultancy—and leads you in developing and launching a nonprofit marketing plan for your organization.
Here is a quick summary:
  • What nonprofit target market are you hoping to reach?
  • Prioritize (donations, volunteers, subscribers, branding).
  • Who are the supporters you are hoping to reach? Their burning causes?
  • Secret: Listen carefully to what they want—and how they say it.
  • Your brand: Make what you do attractive to potential supporters.
  • Work faster. Start your campaign template collection now.
  • Connect a donor campaign goal to a target audience.
  • Google keyword magic: Use supporters’ search language in your donor campaigns.
  • Where will you launch? Blog, newsletter, AdWords?
  • Launch. Use our templates to write and complete the finished campaign.
Training is great—but it’s not enough.
Build your Nonprofit Marketing Skills. What I enjoy more is this blended consulting and mentoring program where we take training one step further. We take a non profit marketing and communications challenge you have identified—and work together for six months to develop a targeted, non profit marketing plan that works to solve it.
We start off by clearly identifying your support goals, develop a non profit marketing plan, research donor possibilities, effectively articulate what you do, step into the 21st century to learn how supporters find you—and then write the campaign. Then we launch it. I supply easy to edit templates for each of the steps—which you keep for developing future campaigns for your non profit organization.
So this program is a combination of training, advising, and consulting. I will provide an experienced set of eyes and concrete feedback on your work. I will also show you tricks for working smarter and faster during the process.
Just click on the next tab—Detailed Syllabus—to see a step-by-step description of the complete process. Enjoy!

Detailed Syllabus

Detailed Syllabus
Marketing Your Nonprofit: The six-month, step by step process.
This nonprofit management certificate program is designed in a progression where each weekly module represents one sequential step for you to take in the process of developing a nonprofit marketing and communications plan. Each assignment has a tool kit for you to download, print out, edit, and use as a template over and over again in launching new marketing campaigns. We will take approximately one month for each one of the following six core topics:
Detailed Summary of Online Certificate: Nonprofit Marketing and Communications Program
Preparation during Week One
We will have our first telephone conversation to:
  • Learn more about you and your organization.
  • Get a general sense of goals that you would like to focus on in the program.
  • Answer any questions that you may have.
  • Make sure that there aren’t any logistical challenges like logins or site access.
  • Then we will be fully prepared to move onto the following six core topic areas.
1. Your Support Needs
First: Get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers? How many?
  • What are you hoping to achieve (brainstorm)?
  • Examples may include building your subscription list, volunteer engagement, driving people to your site, branding, social media development, or fundraising through online donations.
  • Articulate and prioritize your list of goals (donations, volunteers, subscribers?) in preparation for your first marketing campaign. How many? How much? When?
  • Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign file using a simple Word document that I provide to compile your monthly findings that you uncover in these assignments.
2. Who is your Non Profit Target Market?
Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support? Describe them: We need an avatar here!
  • Who are you hoping to reach in order to meet your support goals?
  • Are they wealthy, needy, young, professional, retired?
  • What specifically are new supporters looking for?
  • Where are they? What groups might they be affiliated with that you can target?
  • Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your marketing campaign file.
We will analyze and use different methods of finding out answers to these questions. We will learn how to find this information about potential new supporters on the Internet, and how to conduct a survey with both existing and new supporters.
3. Your brand: Who are you?
What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.
  • What are your causes’ challenges?
  • What are your nonprofit’s solutions?
  • Who benefits—or what causes benefit?
  • Are your solutions enduring?
  • What is your unique selling proposition (USP)?
  • Action: Define each of these with compelling sound bites in a manner interesting to supporters. Paste these into your marketing campaign file.
4. The 21st Century Communication Secret: [Shhh… It’s all about them!]
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
  • What specifically are your potential supporters looking for?
  • Why are they looking?
  • Where and how do they look for finding a nonprofit to support?
  • Specifically, how do they ask for what they’re looking for?
  • How do they articulate it? What words, what phrases?
  • This VOC will become your most effective keywords.
  • How can your nonprofit’s ‘sound bites’ be edited to address what they are asking for?
  • Action: Compile how supporters articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your marketing campaign file.
5. Your Communication Connection. Expanding upon your Donor Communications Plan.
A. Online Internet Marketing. Where will you launch your first campaign: e-news, blog, social media, AdWords?
Clearly define which type of donor connection is best for your campaign. The donors may be individuals who are already making contributions to your organization inspired by your newsletters and the donor pages on your website (full of compelling stories!). They may also be new supporters you haven’t reached yet. In either case, we will clearly define the channels that connect you to your target supporters.
For example, for individual donors, you could tune up your blog posts and newsletters to capture donor imagination. For new potential donors you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:
  • Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
  • Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
  • AdWords. To do: Google Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
  • Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your marketing campaign file.
B. Landing Pages. Connect the Key Word Dots.
Use supporters’ language not just in your campaigns, but in your landing pages too. Then, supporters will find you. Are your keywords congruent with:
  • Your new potential supporters’ search terms?
  • Your communications’ keywords (blog, newsletter, or AdWords ad text and its keywords)?
  • Your webpage landing pages linked to from newsletters, blogs, or AdWords campaigns?
  • Does your Unique Selling Proposition (USP) match what your customers ask for (VOC).
6. Your Campaign Launch. Let’s connect your first campaign to your perfect landing page—and convert that into a donation.
You will launch your first no cost/low cost campaign.
By now you have all of the moving parts for your campaign. Your goal, your supporter language, sound bites and your communication channel. This month, we will combine them into a finished campaign—and launch it!
  • Use one of my templates to write the finished campaign.
  • Consider space, attention span, and mobile devices.
  • Upload your copy to your organization’s blog or newsletter template.
  • Do you want to add photos and links?
  • Will they link to a landing page: is it complete and ready too?
  • Proof read. Check links. Send samples to different devices. Check payment systems.
  • Launch it! Track your performance over the first week and watch it grow.
  • Take the energy from this forward motion to develop a donor communications calendar.
Marketing Training Online: 10 People Only. This mentored non profit marketing program is limited to 10 people. We will have weekly communication through my advice and comments on your weekly assignment modules. I will have a monthly, 60 minute, private telephone consultation with you so that we can be able to work closely together on your project. I will also respond to quick questions that you send me.
Write Faster to Save Time
I’ve created 20 sets of communication template kits (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and customize to best fit your emerging project design. 20 logical steps: No more writing from scratch—just edit and modify my templates to best fit your campaign. You will also be able to download free marketing resources for nonprofits for perfecting your monthly activities.


What Participants Say:
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.”
“I just want to take this opportunity to complement you on the practical ideas, knowledge and vast experience that you continue to share with us on each assignment. Many times your examples are the solution of choice for our us. I have been provided with constant support, practical solutions, feedback specific to our weekly submissions (so we know Tim reads our assignments!) and unwavering encouragement.” Gillian Primus
“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong
“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Burt Mento
“As you know, as a real beginner, without your project example templates I could never have written even a single word by myself.” Moise Tend

How to Enroll

How to Enroll in the Mentored Training Program

Program Fees. Marketing Management for Nonprofits. Normally, when I work with an organization on a project as expansive as this—we might be looking at a hefty consulting fee. But, the Center has organized this program so that it is much more affordable: your organization will simply pay $1,200. This will cover the six month program, your coach and mentor, and the 20 template kits and downloadable resources. There are no other expenses.

Two simple steps and you’re in!

It’s easy to enroll in the nonprofit marketing course. There are only two things to do: pay the $1,200 program fee and fill out the Non-Profit Program Application Form. The links are just below.
Choose Between Two Disciplines: This one, Nonprofit Marketing and Communications or Nonprofit Fundraising
You can pay here with a credit or debit card.
When you are ready to pay, click ‘Add to Cart.’ PayPal membership is not required; in the lower left you will see ‘Don’t have a PayPal account?’ Click ‘continue’ and you will be linked to the credit card form for non-PayPal members.

If it’s more convenient for you to pay by bank transfer we will be glad to send you instructions. Write to us here.

I look forward to working with you. The application form is just below.


Tim Magee
Executive Director
Center for Sustainable Development