OL 502 Nonprofit AdWords Training 2: The Next Step
Let us show you how to begin optimizing your account to increase CTRs and conversions.
Learn how to get better at targeting donors, optimizing your account, and understanding tracking.
An 8 Week Online Certificate Course. Courses start the first week of each month. Learn more about program fees and how to enroll here:
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This course—The Next Step—has a prerequisite: Getting Started.
 
Were you aware that Google awards grants for their AdWords program to qualifying nonprofits? Over 20,000 nonprofit recipients to date; the majority of nonprofits that qualify are successful in getting the grant. The grant provides you an annual advertising budget worth $120,000.

Did you also know that Google has Google GrantsPro that increases that budget to $40,000 per month. This course will help you work on qualifying for Google GrantsPro.

 
This second course in the Nonprofit AdWords Training Program, shows you how to grow and improve your AdWords account—without creating a scenario that is out-of-control.
 
This course is both for AdWords beginners who just completed course 1: Getting Started—and also for more advanced users who want to re-analyze their strategies and increase their successes. Be sure and look at the next course in this Nonprofit AdWords Training Program: Landing Pages where you take your AdWords account to the next level.
 
Detailed Summary: Nonprofit AdWords Training: The Next Step.
Week 1. Organizing campaigns, ad groups, keywords and ads. Keep it simple, move slowly, watch what happens, keep notes.
 
Week 2. Keywords: how to find them and what they do. Two dependable ways to find additional keywords. Get this right and you’ll get a home run every time. Congruent? Duplicates? Cost-effective long-tails. Organic keywords. Managing keywords.
 
Week 3. Writing ads. How to be wildly creative while inside of a box.
 
Week 4. Powerful, simple tools: add extensions, descriptive URLs, expanded titles, and keywords in the headlines. Tracking Conversions. Google GranstPro.
 
Week 5. AdWords quality score, page rank, clicks, landing pages and conversions.
 
Week 6. Better understanding AdWords performance statistics.
 
Week 7.What’s your goal? What should you optimize first? What should you weed out? Ad Group Organization? Keywords? Ad Copy? Budget? Landing Pages?
 
Week 8. Segmentation: Different audiences, different ad groups, different keywords.
 
Bonus: 20 Resources to keep you up to date.
 
We understand what you need: The Center for Sustainable Development uses Google AdWords for nonprofits too!
 
This training program is not based upon lectures—it is based upon action. Each week’s activity comes with step-by-step instructions and editable templates for you to customize to best address your AdWords program. Course facilitators will work individually with you as consultants each week in developing your specific campaign.
 
We look forward to working with you online. We have provided training to people in 153 countries.
 

Nonprofit AdWords Training Fees
This 8-week course is $150.00. There are no other costs nor books to buy: all course materials, editable templates, and guides are downloaded from the course site.

How to Enroll. Simply pay the course fee and fill out the Student Enrollment Form by clicking the Enroll Now button just below.

If you have a question don’t hesitate to contact us at: Online.Learning@csd-i.org. Many questions are answered on our Online Learning FAQ.

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Upon completion of each course you will receive a certificate. Earn a full Diploma by taking all four AdWords courses:

OL 501 Nonprofit AdWords Training 1: Getting Started

OL 502 Nonprofit AdWords Training 2: The Next Step

OL 503 Nonprofit AdWords Training 3: Landing Pages

OL 504 Nonprofit AdWords Training 4: Fine Tuning for Impact

Learn more about Certificates and Diplomas.
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