OL 603 Landing Pages & Simple SEO for Your Website
Let us show you how to begin optimizing your landing pages and SEO for increased traffic and conversions.
Learn how to get better at targeting donors and optimizing your account.
An 8 Week Online Course. Start dates are in the right column. Learn more about program fees and how to enroll here: Enroll OL 603 Landing Pages & Simple SEO for Your Website. Click the Red Button.
Were you aware that Google rewards organizations that have easy to find websites by putting them at the top of the search results page?
 
Did you also know that you will be rewarded if you have landing pages that let people know quickly if they are at the right page—and if the page is appropriate for them.
 
This course in the Nonprofit Technology Training Program, shows you how to grow your Internet presence.
 
This course is both for technology beginners who just completed course OL 602: Maintaining and Growing Your New WordPress Website—and also for more advanced users who want to re-analyze their strategies and increase their successes. Be sure and look at the next course in this Nonprofit Training Program: OL 604 Mailing Lists and Email Newsletters where you take your marketing to the next level.
 
Detailed Summary: OL 603 Landing Pages & Simple SEO for Your Website.
Week 1. Landing Pages: The Middleman Landing pages convert a casual visitor into a donor.
 
Week 2. Keyword research for landing page text: The 21st Century Communication Secret: [Shhh… It’s all about them!]. Using your visitors language (VOC). Use potential supporters’ language in your AdWords ads and in your landing pages too. This is how supporters will find you. Are your keywords congruent with: Your new potential supporters’ search terms? Your webpage landing pages linked to from AdWords campaigns?
 
Week 3. Twelve Steps in Producing the Perfect Landing Page for your Organization. Building a landing page template that you can use over and over again. Bonus: a pre-launch checklist.
 
Week 4. Demystifying Search Engine Optimization (SEO). Using keywords in your headings, page title, page description, URLs, and content.
 
Week 5. Using the keywords you researched in developing your landing page text.
 
Week 6. Writing a detailed background information page template to support your Landing Pages.
 
Week 7. Cross checking search terms, ad keywords and landing page keywords. Are they congruent? Duplicates? Cost-effective long-tails. Organic keywords. Managing keywords.
 
Week 8. Launch your landing page, and detailed background information support page.
 
Week 9.Build visibility and visitors: Promote your blog or landing page to friends and colleagues—and ask them for a link.
 
Week 10. Add a site map so Google can find you quickly.
 
Bonus: 20 Resources to keep you up to date.
 
We understand what you need: The Center for Sustainable Development uses Landing Pages and SEO too!
 
This training program is not based upon lectures—it is based upon action. Each week’s activity comes with step-by-step instructions and editable templates for you to customize to best address website program. Course facilitators will work individually with you as consultants each week in developing your specific campaign.
 
We look forward to working with you online. We have provided training to people in 153 countries.
 
Nonprofit Technology Training Fees
This 8-week course is $150.00. There are no other costs nor books to buy: all course materials, editable templates, and guides are downloaded from the course site.
 
How to Enroll. Simply pay the course fee and fill out the Student Enrollment Form by clicking the Enroll Now button just below.
 
If you have a question don’t hesitate to contact us at: Online.Learning@csd-i.org. Many questions are answered on our Online Learning FAQ.
 
This 8 week course is $150.00.
 
Enroll Now in OL 201 Designing and Funding Non Profit Programs Click Button-Red
 
Upon completion of this course you will receive a certificate. Learn more about Certificates and Diplomas.
 
See our other related technology programs:
 
Enroll Now in OL 201 Designing and Funding Non Profit Programs Click Button-Red
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