OL 501: Nonprofit Communications & Fundraising in the Digital Age

A 12 Week Online Nonprofit Fundraising Certificate Program

FAST TRACK PROGRAM. This is a fast track version of our six month, intensive Mentored Online Fundraising Program. This course uses exactly the same materials but doesn’t include the mentored consulting component. It does however, have a live teacher who will review each of your assignments and make helpful comments. Two assignments per week for 12 weeks. You will develop a complete, well researched online fundraising campaign in this certificate program.
Three people at a fundraising training workshop.
Nonprofit Fundraising Online : During this 12 week online Training Program you will learn how to optimize your website and improve donor communications to both attract new donors to your website and to begin receiving online donations. See the full syllabus.
How to Raise More Money and Do More Good. Participate in this Nonprofit Fundraising Program with Tim Magee
Learn more about program fees and the simple enrollment process. Click Enrollment in this Nonprofit Online Donations Training Program.
Great Communication = Increased Donations & Impact
The training program will lead you in developing and launching a winning, targeted, nonprofit online fundraising plan to help you:
  • Organize your nonprofit fundraising goals.
  • Clearly identify who your target audience is.
  • Communicate that you do what they’re looking for.
  • Write an achievable communications calendar.
  • Launch an effective campaign with your new communications skills.
  • Boost donor engagement for retaining donors.
  • Increase donations and program participation.
Nonprofit Fundraising Skills you will Learn
Are you interested in saving time, raising funds and retaining donors?
  • Get your writing done quickly using our templates.
  • Speak directly to your supporters’ points of passion.
  • Effectively promote who you are and what you do.
  • Increase credibility to attract new donors.
  • Get more donations, volunteers & subscribers.
  • Boost loyalty with captivating blogs & newsletters.
  • Ramp up participation in programs & activities.
  • Save time—write once—use 3 times for funding + reporting + news.
Who Should Join?
Advance your Career, Raise Funds, Do More Good
The program is for nonprofit staff wanting to increase fundraising & community impact. Participants have worked on programs as diverse as social services, community development, education and the environment—and decided to enroll in the program because they are:
  • building skill sets & visibility for a new job or promotion
  • preparing for a career change into nonprofits
  • hoping to get more donors and boost donations with first-class donor communication
  • seeking time saving techniques for getting more done
What you will Do:
Tune Up Your Newsletters & Websites to Motivate Donors
Train & consult with a course consultant. The teacher-led program provides cutting-edge information, time-saving templates, training and expert consultancy—and leads you in developing a donor-focused newsletter & website for your organization. You will:
  • Work with CSDi consultants in a 6-month intensive program.
  • Improve donor communications for increasing donations.
  • Design winning communications for engaging donors.
  • Download time-saving templates and get more writing done.
  • Learn how to turn projects briefs into donor news.
What Participants Say:

“Dear Tim. I have been reading about you for some years and that is why I selected this course. Thanks so much for your comments and positive enthusiasm on Assignment 2. I really enjoyed coming up with these ideas. Thanks so much for your lesson on writing tips. The tips on how to recycle parts of a Newsletter for other purposes are very useful. I am having lots of fun doing assignment 4, The Fact Sheet. Thanks so much for your supportive comments on my assignments and for your interest in our work in the Amazon.” Richard Bodmer, Fundamazonia.
 
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus. National Disaster Management Agency.
 
“Hi Tim. Thank you so much for your support all through the mentored fundraising course. I learned valuable resources and directions The whole program is very well organized, the instructions were comprehensive and concrete so that I never had any query in any assignment. Assignments were corrected quickly with feedback and encouragement from the mentor. It is very worthwhile. Evana Rahman. Program Leader: Access Agriculture.
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Links to the Nonprofit Online Donations Training Certificate:
 

Nonprofit Online Donations Training Program

Detailed Program Information
Today, the best fundraising plans for nonprofits need to include online fundraising where individuals donate to causes featured in your newsletter and website.
 
Developing your nonprofit fundraising plan. This teacher-led program will be customized for you and your nonprofit. You will focus on a campaign you want to target for the training period. During that time, we will 1) research and clearly identify who your potential nonprofit donors are, 2) assemble background information on your programs in order to instill donor confidence, and 3) package the information in the presentation format that will create the best call to action: Donate!
 
We will develop an approachable promotional calendar for your new promotions and newsletters. Then, we’ll tune up your blog postings and newsletters to capture donor imagination—and make sure your nonprofit donation page is effective and easy to use.
 
Then we will launch your new campaign!
 
You probably work for a non-profit on programs such as social justice, community development, the environment—or a food bank or homeless shelter: and you love your non-profit and the work that you do.
 
Training is great—but it’s not enough. What I enjoy more is this teacher-led online program where we take training one step further. We take a fundraising challenge you have identified—and work together for 12 weeks to develop a real campaign that works to solve it. I supply easy to edit templates for each step—which you keep for developing future projects for your organization.
Tim Magee in a Nonprofit Fundraising workshop with a participant
Become the Expert | Raise More Money | Do More Good
Work one-on-one with us in this nonprofit training program and participate in an in-depth process to develop:
  1. Compelling subject lines that open newsletters.
  2. Newsletters that capture imagination and get readers jump to your website.
  3. Calls-to-action that get donations and new subscribers.
  4. Key words that help visitors find you when searching Google.
  5. Better, faster writing by using the templates we provide.
So this program is a combination of training, advising, and consulting. I will provide an experienced set of eyes and concrete feedback on your work. I will also show you tricks for working smarter and faster during the process.
 
Your achievements showcase your nonprofit.
Your nonprofit probably has a whole untapped list of compelling human interest stories, urgent, call-to-action donor and volunteer opportunities—and tremendous successes to brag about.
  • Fantastic stories in the words of your own program participants.
  • Volunteers explaining what they do & how meaningful their work is.
  • Donor praise for your achievements & how good it makes them feel.
  • Articles that show why your work is on track.
  • Impressive statistics about the successes of your nonprofit.
 
 
 
Syllabus: The step by step process. This Nonprofit Online Donations program is designed in a progression where each weekly module represents one sequential step for you to take in the process of campaign design and development. The assignments have real tools for you to download, print out, edit, and use as templates over and over again in launching new initiatives.
 
Week 1. You will have the first week to explore the website and course materials—and sneak a peek at the first assignments.
 
Week 2. Determine who your potential new donors are, what they are looking for, what you can offer them, and how they can find you:
  • Assignment 1. 1) Define your goals for nonprofit support and 2) the type of new individual supporters you are looking for. Do you want supporters that give a donation, volunteer, subscribe? How many do you need to meet your goal?
  • Assignment 2. Get specific: Who exactly are these new nonprofit supporters you are hoping to reach? What causes do they want to support? Where do they look for causes to support? What information do you already have current, similar supporters? Compile this information and place it beneath Assignment One’s goal list.
Week 3. Email List Building. Capture Names: How to capture valuable new subscribers—and then send them newsletters that convert them into donors.
  • Assignment 3. What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters
  • Assignment 4. Let’s do a quick website review: Does it have quick and easy navigation? Is it mobile friendly and well organized for future growth?
  • Assignment 5. Collecting subscribers. What information should you ask of a new subscriber on your signup form?
Week 4. Email List Building 2.
  • Assignment 6. Installing sign-up forms and popups on your website. Which type? Where should they pop up? What should they say?.
  • Assignment 7. Incentives: Do you have a free offer? Compiling an e-book or membership program to entice new subscribers.
Week 5. Planning campaigns.
  • Assignment 8. Channels: Your communication connection: where will you launch your first campaign? Clearly define the channels that connect you to your target supporters: newsletter, blog or social media?
  • Assignment 9. Calendar: Develop an achievable communications calendar.
Week 6. Planning campaigns 2.
  • Assignment 10. Write faster: Writing techniques for getting the job done. Get triple duty out of a blog post/landing page by using it as the basis for a newsletter, for social media, and for a free e-book too.
  • Assignment 11. Compelling 2-page fact sheet: Packaging your program/project so that is compelling to donors.
Week 7. Keywords and Simple Landing Pages: The importance of landing pages, keywords and conversions.
  • Assignment 12. Keywords and the 21st Century communication secret: [Shhh… It’s all about them!]. Use the same language your visitors use.
  • Assignment 13. Landing pages are your salesmen: They convert a casual visitor into a donor, volunteer or subscriber.
Week 8. Keywords and Simple Landing Pages 2.
  • Assignment 14. 12 steps to building a perfect landing page template. Plus, a bonus checklist.
  • Assignment 15. Turning your MS Word landing page from assignments 13 and 14 into a real, live, webpage.
  • Assignment 16. Demystifying SEO. Use keywords in your headings, page title, page description and content. Post information rich, long content.
Week 9. Email Newsletters. Romance your Subscribers.
  • Assignment 17. Email subject lines. Your chance to be both creative and a Sherlock too.
  • Assignment 18. Email layout: What should your email look like? How long? What will lure subscribers to click through to an actionable landing page?
Week 10. We’ve covered a lot of advanced territory over the past 4 to 5 weeks. Now it’s time to begin compiling what you’ve learned into a campaign. Hopefully, you saved all of the PDFs from the different assignments for your review.
  • Assignment 19. Write a new, compelling newsletter as part of your first campaign. Create a master newsletter template for replicable efficiency.
Week 11. Tying it all together. You will prepare to launch and promote your first fundraising communication using templates that I provide.
  • Assignment 20. Making the final connection between your newsletter and your landing page:
    • Make sure that your newsletter and your landing page templates are dovetailed together for ensuring that there is consistency between what the reader reads in your newsletter and finds on your landing page.
    • Incorporate a call to action in both the newsletter and in your landing page: convert visitors into donors.
    • Proof read: Final check: Yoast SEO, mobile friendly format, readability (send samples to different devices), check links, and check payment systems.
    Week 12. Launch your campaign: How to proofread, send and promote your 1st newsletter of the campaign.
  • Assignment 21. Launch/Promote. Send it!
  • Assignment 22. Track your performance over the first week and watch it grow.
  • Assignment 23. List what you would do better next time while the experience is still fresh in your mind.
 
Write Faster to Save Time
I’ve created 7 sets of program templates (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and customize to best fit your emerging project. 7 logical steps: No more writing from scratch—just edit and modify my templates to best fit your project.
 
 
 
TESTIMONIALS
“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong
 
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carolyn Wallace. Social Development Specialist.
 
“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Burt Mento
 
“As you know, as a real beginner, without your project example templates I could never have written even a single word by myself.” Moise Tend
 
 
 
How to Enroll in this Nonprofit Online Donations Training Program

Program Fees: $450.00. Normally, when we work with an individual organization on a project as expansive as this—we might be looking at a hefty consulting fee. But, the Center has organized this Nonprofit Online Donations Training program so that it is much more affordable: you will simply pay $450. This will cover the 12-Week program, your course instructor, and the template kits and downloadable resources. There are no other expenses.

Two simple steps and you’re in!

It’s easy to enroll in the program. There are only two things to do: pay the $450 Nonprofit Online Donations program fee and fill out the Nonprofit Program Participant Information Sheet. The links are just below.
 
Learn more about program fees and the simple enrollment process. Click Enrollment in this Nonprofit Online Donations Training Program.
We look forward to working with you in the Nonprofit Fundraising Program. The Program Participant Information Sheet is just below.
 
Sincerely,

Tim Magee
Executive Director, Center for Sustainable Development 

 
Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford, England.
The Beginner’s Guide to Online Donations
Four Powerful 1st Steps in Designing & Funding Projects