6 Steps to Starting Your Nonprofit Marketing Plan Now

Online Interactive Workshop

Start Your 2020 Nonprofit Marketing Plan Now

Compilation of 6 Monthly Steps & 24 Weeks of Assignments

Mentored Nonprofit Communications & Fundraising in a Digital Age
Join us for a 6-Month Mentored Nonprofit Training Program

Visit the course homepage:
Online Workshop: Communications & Nonprofit Fundraising in a Digital Age

Learn more about program fees and the simple enrollment process.

Learn how to improve online communications and fundraising in this 1-on-1 mentored program.
Enjoy the experience of a live, facilitated workshop-without travel expenses and time away from work.
Launch your new, targeted, 2020 campaign!
Space is limited to 12 people.
These spots go quickly. A $400 deposit will hold your place.

We provide the instructions that you will need.

Developing your 2020 marketing plan and launching a targeted campaign sounds like a lot of work doesn’t it? But it isn’t really. All you need is our guidance. Learn more.

By the end of this interactive online workshop you will have developed a new communications program, and new online fundraising pages and matching newsletters. AND you will have launched your new campaign!

Communications & Nonprofit Fundraising in a Digital Age. Learn more about program fees and the simple enrollment process.

Click Enrollment in the Mentored Nonprofit Fundraising Training Certificate Program is Easy!

Assignment Compilation

In our December newsletters we shared with you freely the 6 Steps and 24 weeks of assignments from our Mentored Nonprofit Masterclass Program to use both in developing a marketing and fundraising plan-and then launching it!

We have compiled the assignments just below.

Start developing an Achievable Nonprofit Marketing and Fundraising Plan now with these assignments now!

STEP 1

Assignment 1. 1) Define your goals for nonprofit support and 2) the type of new individual supporters you are looking for. Do you want supporters that give a donation, volunteer, subscribe? How many do you need to meet your goals?

Read the Assignment 1 Discussion.

Assignment 2. Get specific: Who exactly are these new nonprofit supporters you are hoping to reach? What causes do they want to support? Where do they look for causes to support? What are they hoping to get from the relationship? What information do you already have on current, similar supporters?

Read the Assignment 2 Discussion.

Assignment 3. What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters

Read the Assignment 3 Discussion.

STEP 2

Assignment 5. We will show you how to insert webpage signup forms from your email list service provider. One of the first decisions that you have to make is: what information do you want a subscriber to provide on the new subscription form?

Read how to do this in Assignment 5.

Assignment 6. We will also show you how to insert popup signup forms that convert visitors to subscribers before they leave. Popups? All you need is the Sumo app.

Read how to do this in Assignment 6.

Assignment 7. Irresistible Incentives. Do you have a free offer for converting visitors into subscribers? Consider compiling an e-book or membership program to entice new subscribers. We show you how.

Read how to do this in Assignment 7.

STEP 3

Assignment 8. Your communication connection: where will you launch your first campaign? Clearly define the channels that connect you to your target supporters: newsletter, blog or social media?

Read how to do this in Assignment 8.

Assignment 9. Developing a communications calendar. This sounds like a lot of work doesn’t it? But it isn’t really. All you need is an initial idea to get you started.

Read how to do this in Assignment 9.

Assignment 10. Writing techniques for getting the job done. This week you’re going to learn three techniques for writing more quickly and efficiently We show you how.

Read how to do this in Assignment 10.

STEP 4

Assignment 12. You will learn that landing pages have two different jobs to do. One is to lure people to your webpage, the other is to give them a way to fulfill their search. We will also learn to use the way your donor’s write their search terms using keywords. This is called the Voice of the Customer (VOC).

Read how to do this in Assignment 12.

Assignment 13. You will create a draft landing page using your new keywords. Above the fold (the fold is the bottom of your computer screen) we put the important, immediate information to let a visitor know that 1) they’re on the right page, 2) we have the quality product they’re looking for, 3) we have a call to action for them to respond to immediately.

Read how to do this in Assignment 13.

Assignment 14. 12 steps to building a perfect landing page template. Just look at this month’s simple landing page template and use the 12 steps to customize it for your organization.

See how to do this in Assignment 14.

STEP 5

Assignment 16. Demystifying SEO. Use keywords in your headings, page title, page description and content. Post information rich, long content.

Read how to do this in Assignment 16.

Assignment 17.

Email subject lines. Your chance to be both creative and a Sherlock too. Your subject line needs to be compelling enough so that people click to open your email newsletter.

Read how to do this in Assignment 17.

Assignment 18. Email layout: What should your email look like? How long? Now that subscribers have opened your newsletter – what will lure subscribers to go to your online donation landing page?

See how to do this in Assignment 18.

STEP 6

Assignment 19. Write a new, compelling newsletter as part of your first online donation campaign. Create a master newsletter template for replicable efficiency.

Read how to do this in Assignment 19.

Assignment 20.

Make sure that your newsletter and your landing pages are absolutely parallel to each other for ensuring that there is consistency between what the reader reads in your newsletter and finds on your landing page. Incorporate a call to action in both the newsletter and in your online donation landing page: convert visitors into donors.

Read how to do this in Assignment 20.

Assignment 21. Learn how to launch your campaign, to send your 1st 2020 newsletter and how to promote it.

See how to do this in Assignment 21.

Get going on your 2020 marketing plan now! Just click on Assignment 1.

Mentored Online Masterclass

These 24 weeks of assignments are from our six month long Mentored Online Masterclass – Communications & Nonprofit Fundraising in a Digital Age – and are being given to you freely to show you the practical, step-by-step approach participants use in the program to develop a marketing and fundraising plan – and then launch it.

See the full syllabus with all 24 assignments that you can use in completing your 2020 nonprofit marketing plan.

The 6-month Mentored Program also provides:

topical discussions
weekly downloadable assignments
weekly communication with your program facilitator
examples of finished assignments that you can download
over 20 downloadable templates for you to use over-and-over again
extensive additional downloadable resources

See the Video Overview of this Mentored Program:

In this mentored training we will develop a fundraising campaign where you will:

Organize your fundraising goals,
identify your target audience,
tell them you do what they’re looking for,
write an achievable communications calendar, and,
launch an effective campaign with your new skills.

Communications & Nonprofit Fundraising in a Digital Age. Learn more about program fees and the simple enrollment process.

We look forward to working with you one-on-one.

Sincerely,

Tim Magee
Executive Director, Center for Sustainable Development

Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford, England.
The Beginner’s Guide to Online Donations.

The Modern Nonprofit: 4 Steps to Nonprofit Success

People | Communications | Funding | Impact

The Modern Nonprofit uses well-designed programs whose designs have included community input making them easier to manage and more likely to have solution-oriented impact. Community participation will increase long-term sustainability.

Overview: The Modern Nonprofit

The modern nonprofit operates in an efficient cycle. They start by getting input from stakeholders for a proposed project or program. This input will lead to an appropriately designed project for addressing the challenges identified. The dialogue will provide compelling stories for use in their donor communications plan. A well executed communications plan will lead to improved funding for their program. A well-designed project will be easier to manage and will provide the impact needed to solve the prioritized challenges. Stakeholders participating in the project will be encouraged by positive results to sustain successful project activities.

STEP 1: PEOPLE. The people centered approach to modern nonprofit project success.

People are key to understanding nonprofit challenges and solutions. For example, if you are an environmental group, engage with local stakeholders to really get the full, multi-faceted picture. If you run a food bank—engage with your constituents to learn their wants, needs and desires—and how you can best design a program to fulfill them. A people centered approach will both provide captivating stories for donors and long-term sustainability for your programs. Learn more.

STEP 2: COMMUNICATIONS. A digital communications plan will draw new participants and donors into your programs and build your support base. Honest, intimate and emotionally compelling stories captured from your constituents in Step 1 will captivate donors. Programs become more compelling to donors when community input has been included in program design. Modern, digital platforms are less expensive than mailings and allow you to track successes. Email newsletters, social media, and call-to-action webpages will convert website visitors into supporters. Learn more.

STEP 3: FUNDING. Online funding can be super-efficient: you just need to be set up.

Today’s highly effective donation pages have very specific tangible requests: a homebuilding nonprofit working in Central America might ask for $100 for a wood cook stove or $50 for a water filter for a family of six. But, don’t think raising funds only means donations. You can also sell things that relate to your nonprofit: consciousness-raising workshops, project tours—or a product like coffee if your work is in protecting rainforests—or vegetables if you run a community garden. Learn more.

STEP 4: SUSTAINABLE IMPACT. A solid program design that included community input will be easier to manage and be more likely to have solution-oriented impact. Constituent participation will increase sustainability: If constituents feel that they were listened to during project design, they will be more likely to maintain the momentum of project activities that led to positive impact—long into the future. Learn more.

CSDi provides hands-on training resources in the four key areas above.

STEP 1: PEOPLE. Learn about community-based project design for funding, impact and long-term sustainability.

Free eBook. Jumpstart Your Projects: 4 Powerful Steps for Designing & Funding Projects

Affordable. Nonprofit Management Certificate. Learn How to Design, Fund and Manage Nonprofit Programs

Mentored Program. Nonprofit Management: Project Design, Project Funding, Project Management program/.

STEP 2: COMMUNICATIONS. Learn about modern nonprofit communications in the digital age.

Free. Nonprofit Marketing Plan: Set Your Goal, Target Your Market, Tell Your Story

Affordable. Nonprofit Marketing & Communications Certificate

Mentored Program. 6 Month Mentored Nonprofit Communications Training Certificate

STEP 3: FUNDING. Learn about online funding: call-to-action webpages and donation pages.

Free eBook. The Beginners Guide to Online Donations

Affordable Certificate Program: How to Build a Fundraising Website for Your Nonprofit

Mentored Program. A Six Month, Mentored, Nonprofit Fundraising Certificate Program

STEP 4: SUSTAINABLE IMPACT. Learn about designing, funding and managing projects so that positive impacts are sustainable.

Free eBook. Jumpstart Your Projects: 4 Powerful Steps for Designing & Funding Projects

Affordable. Nonprofit Management Certificate. Learn How to Design, Fund and Manage Nonprofit Programs

in 201 From the Ground Up: Learn nonprofit project design using needs assessment data and evidence-based activities
in 202 Planning for Impact: Develop presentations for donor communications
in 203 The Community Focus: Build project impact through community engagement
in 204 Sustainable Implementation: Learn how to launch and manage solution-oriented nonprofit programs

Mentored Program. Nonprofit Program Management, Funding & Sustainable Impact.

See our complete course catalogue.

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