The Beginner’s Guide to Online Donations Syllabus
Get Online Donations with Your Website & Newsletter
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Each of the 10 weekly steps include 3 step-by-step guides that lead you in developing a modern website, launching a donor newsletter program and accepting online donations. See what the 30 guides include.
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The Beginner’s Guide to Online Donations
Detailed Syllabus of the 10 steps, 10 weeks and 30 guides
PART 1: YOUR WEB PRESENCE
STEP 1. How to Create a Website for Your Nonprofit Fundraising: Setting Up & Launching Your New Online Fundraising Website: choosing a name, web site services and connecting to the Internet
- Guide 1. Choosing a website host and registering your website address.
- Guide 2. WWW: Weebly, Wix, or WordPress? Choosing a platform.
- Guide 3. Selecting an attractive website theme with modern features.
- Guide 4. Important basics:quick and easy navigation—and mobile phone friendly too.
- Guide 5. Organizing your initial pages: keep the structure simple—but plan for growth.
- Guide 6. Quick start your SEO: Make including these ultra simple search magnets in your initial pages a habit now.
STEP 3. How to Create an Online Fundraising Website: Your Brand, Page Design & Compelling Content.
- Guide 7. Branding: adding a logo and slogan; choosing fonts, colors and columns.
- Guide 8. Posting a new blog and adding a new webpage: Let’s create 2 copy/paste/edit templates.
- Guide 9. Four ways to add written content: which one is the easiest for you to use? Plus, adding links and photos.
- Guide 10. Four must-have copy/paste webpage snippets for tables, bullets & indents.
- Guide 11. Get collecting right away: Quick start volunteer and subscription forms. Collecting online donations.
- Guide 12. Pre-Publish Checklist: Final page edit. Checking spelling, grammar and links.
STEP 5. Landing Pages that Convert & Optimized Keywords. The importance of landing pages,keywords and conversions.
- Guide 13. Keywords and the 21st Century Communication Secret: [Shhh… It’s all about them!]. Use the same language your visitors use.
- Guide 14. Landing Pages are Your Salesmen: They convert a casual visitor into a donor, volunteer or subscriber.
- Guide 15. 12 steps to building a perfect online fundraising landing page template. Bonus checklist.
- Guide 16. Demystifying SEO. Use keywords in your headings, page title, page description and content. Post information rich, long content.
- Guide 17. Writing Techniques.
- Guide 18. Build visibility and attract visitors: Promote your blog or landing page to colleagues: get them to link to your page (Google likes links!).
PART 2: MARKETING AND COMMUNICATIONS
STEP 7. Fundraising Goals, Target Markets and Your Nonprofit’s Story. Determine what to market to whom—and then do it!
- Guide 19. Your needs: get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers? How many?
- Guide 20. Who is your target market: Who are these new supporters you are hoping to reach? What causes do they want to support? We need an avatar here!
- Guide 21. Your brand: who are you? What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.
- Guide 22. Develop an achievable online fundraising communications calendar.
- Guide 23. Your communication connection: where will you launch your first campaign? Clearly define the channels that connect you to your target supporters: newsletter, blog, social media?
- Guide 24. Launch your first online fundraising campaign. Let’s connect your first campaign to your perfect landing page—and convert visitors into donors.
STEP 9. Email Lists. Capture Names: signing up new subscribers. Signup forms, pop-ups and incentives.
How to capture valuable new subscribers—and then send them the newsletters that convert them into donors.
- Guide 25. Collecting subscribers. What information should you ask of a new subscriber?
- Guide 26. Installing pop-ups on your website. Which type? Where? What should they say?
- Guide 27. Do you have a free offer? Compiling an e-book or membership program to entice new subscribers.
STEP 10. Email Newsletters. Romance your Subscribers: subject lines, the best email format, click-through buttons, launch a new compelling email campaign.
- Guide 28. Subject lines. Your chance to be both creative and a Sherlock too.
- Guide 29. What should your email look like? How long? What will lure subscribers to click through to an actionable landing page?
- Guide 30. Launch. Write a new, compelling, newsletter, dovetailed with an action-oriented landing page. Then send it!
We look forward to your insights and comments!
Download the Beginner’s Guide here.
Download its companion: Jumpstart Your Next Project.