The Beginner’s Guide to Online Donations

 

What you will Do | Skills you will Learn
Simply follow 14 weekly steps in this nonprofit guide to get these three important tech tools up and running.

Part 1. Your Website. Create a modern, effective website that will call supporters to action to make a donation, volunteer, or subscribe.

Part 2. Digital Marketing and Communications. Connect with the supporters that your nonprofit needs through email newsletters, blog posts and targeted web pages.

Part 3. A Google AdWords Grant. Apply for a $10k/mo AdWords grant that will send high potential new subscribers, donors and volunteers straight to your nonprofit’s website.

Raise More Funds. Do More Good.
The book is for people who are new to raising nonprofit online donations—or who want to increase their level of online donations. The chapters present a simple, step by step progression showing how to do this.

 

Nonprofit Guide to Fundraising: Making Tech Tools Accessible to Beginners.
This book is written for tech beginners who want to learn how to better use simple funding tools for their nonprofits. All technical concepts are provided in easy to grasp, jargon-free language, and are supported with step-by-step illustrations: Perfect!

 

So: Are you relatively new to working on websites? Raising nonprofit online donations? Writing and sending engaging subscriber emails? Writing AdWords campaigns?

 

Then: I have good news. Today’s website platforms, email providers and Google’s AdWords program all have simple points of entry for newbies: This book will show you how to access them: one step at a time.

 

Free nonprofit fundraising training. Here is the full detailed syllabus where you can see the complete step-by-step weekly process.

 

The Beginner’s Free Guide to Online Donations
Detailed Syllabus of the 14 chapters and 42 guides

CHAPTER 1. How to Create a Website for Your Nonprofit: Setting Up & Launching Your New Website.

• Guide 1. Choosing a website host and registering your website address.
• Guide 2. WWW: Weebly, Wix, or WordPress? Choosing a platform.
• Guide 3. Selecting an attractive website theme with modern features.

CHAPTER 2. Design a Website that’s User Friendly & Google Will Love.

• Guide 4. Important basics: A quick tour of your behind-the-scenes dashboard.
• Guide 5. Organizing your initial pages: keep the structure simple—but plan for growth.
• Guide 6. Quick start your SEO: Make including these ultra simple search magnets in your initial pages a habit now.

Learn More details on how to do this.

 

CHAPTER 3. How to Create a Website: Your Brand, Page Design & Compelling Content.

• Guide 7. Branding: adding a logo and slogan; choosing fonts, colors and columns.
• Guide 8. Posting a new blog and adding a new webpage: Let’s create 2 copy/paste/edit templates.
• Guide 9. Four ways to add written content: which one is the easiest for you to use? Plus, adding links and photos.

CHAPTER 4. How to Accept Donations Online & Build an Email List Now.

• Guide 10. Four must-have copy/paste webpage snippets for tables, bullets & indents.
• Guide 11. Get collecting right away: Quick start volunteer and subscription forms. Collecting online donations.
• Guide 12. Pre-Publish Checklist: Final page edit. Checking spelling, grammar and links.

 

CHAPTER 5. Landing Pages that Convert & Optimized Keywords. The importance of landing pages,keywords and conversions.

• Guide 13. Keywords and the 21st Century Communication Secret: [Shhh… It’s all about them!]. Use the same language your visitors use.
• Guide 14. Landing Pages are Your Salesmen: They convert a casual visitor into a donor, volunteer or subscriber.
• Guide 15. 12 steps to building a perfect landing page template. Bonus checklist.

CHAPTER 6. Demystifying Optimization, publish, promote, and earn links to your page.

• Guide 16. Demystifying SEO. Use keywords in your headings, page title, page description and content. Post information rich, long content.
• Guide 17. Writing Techniques.
• Guide 18. Build visibility and attract visitors: Promote your blog or landing page to colleagues: earn their links (Google likes links!).

 

CHAPTER 7. Marketing and Communications. Determine what to market to whom—and then do it!

• Guide 19. Your needs: get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers? How many?
• Guide 20. Who is your target market: Who are these new supporters you are hoping to reach? What causes do they want to support? We need an avatar here!
• Guide 21. Your brand: who are you? What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.

CHAPTER 8. Communications calendar, marketing channels, launching campaigns.

• Guide 22. Develop an achievable communications calendar.
• Guide 23. Your communication connection: where will you launch your first campaign? Clearly define the channels that connect you to your target supporters: newsletter, blog, social media, AdWords?
• Guide 24. Launch your first campaign. Let’s connect your first campaign to your perfect landing page—and convert visitors into donors.

 

CHAPTER 9. Email Lists. Capture Names: signing up new subscribers.

How to capture valuable new subscribers—and then send them the newsletters that convert them into donors.

• Guide 25. Collecting subscribers. What information should you ask of a new subscriber?
• Guide 26. Installing pop-ups on your website. Which type? Where? What should they say?
• Guide 27. Do you have a free offer? Compiling an e-book or membership program to entice new subscribers.

CHAPTER 10. Email Newsletters. Romance your Subscribers!

• Guide 28. Subject lines. Your chance to be both creative and a Sherlock too.
• Guide 29. What should your email look like? How long? What will lure subscribers to click through to an actionable landing page?
• Guide 30. Launch. Write a new, compelling, newsletter, dovetailed with an action-oriented landing page. Then send it!

Learn More details on how to do this.

 

CHAPTER 11. How to Apply for an AdWords Grant. Did you know Google provides $10k/month grants to nonprofits?

• Guide 31. Step-by-step: How to apply for the $10k/month AdWords advertising grant.
• Guide 32. Setting up a simple, sample AdWords campaign to complete the application process.
• Guide 33. Paste your new ad into your Google AdWords Account to complete the application process.

 

CHAPTER 12. Grant Success! What’s Next?

• Guide 34. Organizing a structure for campaigns, ad groups, keywords and ads.
• Guide 35. Keywords: how to find them and what they do. Two dependable ways to find effective keywords. Get this right and you’ll get a home run every time. Keep it simple: start small, move slowly, watch what happens, keep notes. Really, really important.
• Guide 36. Writing ads. Think outside of the box? Hmmm. How to be wildly creative while working inside of a box.

Learn More details on how to do this.

 

CHAPTER 13. Managing and Optimizing your AdWords Account.

• Guide 37. Powerful, simple tools: ad extensions, descriptive URLs, expanded titles, budget, ad schedule, and location.
• Guide 38. AdWords quality score and ad rank: bids, clicks, relevance, visitor experience, position and conversions. Yeesh. Click in the white speech bubble for clues.
• Guide 39. AdWords performance statistics: What’s your goal? Clicks? No. Your ultimate goal is donations—right? Consequently, what should you optimize first? What should you weed out?

CHAPTER 14. Fine Tuning for Impact. How to increase performance and reduce management time.

• Guide 40. Minimizing poor CTR keywords and maximizing high performing keywords. Negative Keywords. Duplicate Keywords. Grouping Keywords. Keyword placement in the ad text.
• Guide 41. Landing Pages and AdWords Conversion Tracking Codes. Tracking Conversions.
• Guide 42. Google Analytics. Google Webmaster (Search Console). Site Maps.

Learn More details on how to do this.

 

Read this week’s first chapter to see how the step-by-step process works and to get started right away:

CHAPTER 1: How to Create a Website for Your Nonprofit

 

 

Copyright © 2017, Tim Magee