“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.

 

“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus

Links to the 100 Day Nonprofit Coaching Program:.

 

Coaching Nonprofit Leaders. In this nonprofit coaching program you and I will work together, one on one for 100 days, on a project of your choice—exactly as I do with a client as a nonprofit consultant.

 

You probably work for a non-profit that is focused on programs such as animal welfare, community development, the environment—or a food bank or homeless shelter: and you love your non-profit and the work that you do.

 

However, in a survey that I conducted recently respondents voted the five following areas where they feel the greatest need:

• Maybe you don’t have enough funding for all of the services you would like to provide
• Maybe project impact has been less than you had hoped for
• Perhaps your staffing is low and you can’t find enough time to get everything done
• You would like to add to your skill sets in order to advance your career
• It’s possible that your communications need to be improved for better donor engagement

What I enjoy more is this blended nonprofit consulting and coaching for nonprofits program where we take training one step further.

Track 1: Project Fundraising. In this Nonprofit Fundraising coaching program, we will focus on one of your nonprofit project goals for increasing program impact, improving donor communication and increasing donations. Learn to design fundable projects and how to attract donor funding. I supply easy to edit templates for each of the steps—which you keep for developing future projects for your organization.

 

Track 2: Nonprofit Communications. In this nonprofit communications coaching program, you will identify a goal-oriented campaign to develop during this intensive training program for both your personal learning experience and for your organization’s growth. You will then launch your campaign to attract new supporters—whether they are nonprofit donors, volunteers or your programs’ clients. I supply easy to edit templates for each of the steps—which you keep for developing future projects for your organization.

 

 

So this coaching for nonprofit leaders program is a combination of training, advising, and nonprofit consulting. As your nonprofit consultants we will provide an experienced set of eyes, concrete feedback on your work, help you prioritize and focus on what’s going to work best, and show you how to research evidence-based best practices. I will also show you tricks for working smarter and faster.

 

“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong.

 

If you can relate to one of the scenarios below, then this nonprofit coaching program is for you.

Click on the next two tabs to see how you can customize the nonprofit coaching program into one of two tracks: project fundraising or communications.

 

 

Developing your nonprofit fundraising plan. We’ll tune up your blog postings and newsletter to capture donor imagination—and make sure your nonprofit donation page is effective and easy to use. We will also look at a promotional calendar for your new landing page offerings.

 

We will take approximately a month for each one of the following core steps:

 

1a. Determine who your potential new donors are, what they are looking for, what you can offer them, and how they can find you:

• First: Get specific about your goals for new individual donors. Do you want supporters that are donors, volunteers, subscribers? How many?
• Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support?
• What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters
• An Internet secret: Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
• Landing Pages. Connect the key word dots. Make sure that your landing pages use the “Voice of the Customer” (VOC). Then, supporters will find you.

 

1b. Needs assessment:

• So potential individual donors will understand the ‘why’ behind your request for a donation
• To develop statistics to support your claims
• To describe the underlying causes of the challenges found in the needs assessment
• Tell a story about a community member in need

 

2. Thoroughly describe what you intend to do: why you need to fund a project?

• Outline activities for solving the challenges
• Detail the impact
• Tell a story about a community member enjoying the positive impact
• Show the donor that your work will address the challenges and maximize the impacts of their donor funds
• Combine this information into a landing page with compelling stories and a call to action: Donate Now!
• Review this information with colleagues within your non profit organization

 

3. Let Google’s magic take over: launch your first Campaign, and watch it grow. Are your keywords congruent with:

• Your potential supporters’ search terms?
• The words that you use in the landing page itself?
• Does your Unique Selling Proposition (USP) match what your customers ask for (VOC)?
• Have you optimized your SEO on your landing page?
• Have you double checked all links and donation buttons
• Now, you need to develop a list of places where you can routinely promote your new landing pages (newsletter, blog, industry blogs, LinkedIn.

 

By the end of the nonprofit program you will have developed a real project based upon real need determined with input from a participatory needs assessment—and you will have contacted donors for feedback and for relationship building.

 

You will have updated your blog with new posts describing project design progress—and you will have sent out an email newsletter with compelling stories about your community members. Most of all, you will gain confidence that you are working on the right things by using tested strategies that have worked for nonprofits in multiple projects. I’ll show you how to do all of this.

 

This nonprofit program will lead you in developing a winning, impact oriented project to help you:

• increase funding for your nonprofit program services
• design impact and sustainability into your project
• boost project successes using evidence-based techniques
• engage donors and increase funding with improved communications

I’ve created 10 sets of project design templates (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and edit to best fit your emerging project design. 10 logical steps: No more writing from scratch—just edit and modify my templates to best fit your project. You will also be able to download a comprehensive set of studies and handbooks so that you can find specialized information quickly in your nonprofit’s area of work.

 

 

“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Boris

 

“As you know, as a real beginner in designing projects, without your project example templates I could never have written even a single word by myself.” Moise

 

“I’m so excited with the whole experience this training has provided me. The interaction with the community, sharing their lives, their enthusiasm in participating and opening up to me – and with lots of hope in seeing me engage with them.” George

 

“This training program is an absolute cracker. After undertaking the course, I was able to relate and transform community need into a project idea that could attract donor funding. The exercise of transforming goals into a simple logical framework was particularly exhilarating and smooth. It was indeed an eye opener for me.” Perry

 

 

 

• Learn more about you and your organization.
• Get a general sense of goals that you would like to focus on in the program.
• Answer any questions that you may have.
• Make sure that there aren’t any logistical challenges like logins or site access.
• Then we will be fully prepared to move onto the following six core topic areas.

First: Get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers?

• What are you hoping to achieve (brainstorm)?
• Examples may include building your subscription list, volunteer development, driving people to your site, branding, social media development, or fundraising through nonprofit online communications.
• Articulate and prioritize your list of goals (increase your nonprofit donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
• Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign file and compile your monthly findings that you uncover in these assignments.

• What causes do they want to support?
• Are they wealthy, needy, young, professional, retired?
• What specifically are new supporters looking for?
• Where are they? What groups might they be affiliated with that you can target?
• Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your campaign file.

We will analyze and use different methods of finding out answers to these questions. You will learn how to find this information about potential new supporters on the Internet. One approach is to conduct a survey with both existing and new supporters.

What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.

• What are your causes’ challenges?
• What are your nonprofit’s solutions?
• Who benefits—or what causes benefit?
• Are your solutions enduring?
• Nonprofit storytelling.
• What is your unique selling proposition (USP)?
• Action: Define each of these with compelling sound bites that would be interesting to supporters. Paste these into your campaign file.

4. The 21st Century Communication Secret: [Shhh… It’s all about them!]
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).

• What specifically are your potential supporters looking for?
• Why are they looking?
• Where and how do they look for finding a nonprofit to support?
• Specifically, how do they ask for what they’re looking for?
• How do they articulate it? What words, what phrases?
• This VOC will provide your most effective keywords.
• How can your nonprofit’s ‘sound bites’ be used to address what they are asking for?
• Action: Compile how supporters articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your campaign file.

Clearly define which type of donor connection is best for your campaign. The donors may be individuals who are already making contributions to your organization inspired by your newsletters and the donor pages on your website (full of compelling stories!). They may also be new supporters you haven’t reached yet. In either case, we will clearly define the channels that connect you to your target supporters.

For example, for individual donors, you could tune up your blog posts and newsletters to capture donor imagination. To find new donors, you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:

• Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
• Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
• AdWords. To do: Google Ad Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
• Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your campaign file.

Use supporters’ language in your communications, and in your webpage too. Then, supporters will find you. Are your keywords congruent with:

• Your new potential supporters’ search terms?
• Your communications keywords (blog, newsletter)?
• Your webpage landing pages linked to from newsletters, blogs, or AdWord campaigns?
• Does your Unique Selling Proposition (USP) match what your customers ask for (VOC).

You will launch your first no cost/low cost campaign.

• Use one of my templates to write the finished campaign.
• Consider space, attention span, and mobile devices.
• Upload your copy to your organization’s blog or newsletter template.
• Do you want to add photos and links?
• Will they link to a landing page: is it complete and ready too?
• Proof read. Check links. Send samples to different devices. Check payment systems.
• Launch it! Track your performance over the first week and watch it grow.
• Take the energy from this forward motion to develop a donor communications calendar.

I’ve created 10 sets of non-profit communication templated tool kits (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and customize to best fit your emerging project design. 10 logical steps: No more writing from scratch—just edit and modify my templates to best fit your campaign. You will also be able to download program resources for perfecting your monthly activities.

 

 

Twelve People Only. This nonprofit coaching program is limited to 12 people. We will communicate through the program forum, email, document attachments and photos.

 

Program Fee. This Nonprofit Coaching Program is affordable: your organization will simply pay $499 for the nonprofit program, templates and downloadable resources. There are no other expenses.

 

It’s easy to enroll in the nonprofit coaching program. There are only two things to do: fill out the Non-Profit Program Participant Information Sheet and pay the $499 program fee. The links are just below.

 

When you are ready to pay, click ‘Add to Cart.’ PayPal membership is not required; in the lower left you will see ‘Don’t have a PayPal account?’ Click ‘continue’ and you will be linked to the credit card form for non-PayPal members.

 

If it’s more convenient for you to pay by bank transfer we will be glad to send you instructions. Write to us here.

 

I look forward to working with you. The Program Participant Information Sheet is just below.

 

 

Sincerely,

 

Tim Magee

Tim Magee began coaching nonprofits pro bono in the 1980s, and began consulting for nonprofits full time in 2002.