6 Month Mentored Nonprofit Communications Training Certificate

 

In this 6 month transformational, mentored, nonprofit communications certificate program, you will identify a goal-oriented campaign to develop during this intensive training program for both your personal learning experience and for your organization’s growth. You will then launch your campaign to attract new supporters—whether they are nonprofit donors, volunteers or your programs’ clients.

 

We provide cutting-edge information, weekly, downloadable tool kits, non profit training and expert consultancy.

 

200 Organizations. We have had the pleasure of working with participants in our nonprofit training programs from over 200 nonprofit organizations in North America, Britain, Europe and Australia.

 

“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus

 

Welcome to our communications for nonprofits program. In this program you and I will work together, one-on-one, for six months on nonprofit communications planning for a campaign of your choice—exactly as I do as a nonprofit management consultant.

 

The Content Marketing Institute has defined content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action.”

 

You will identify a goal-oriented campaign to develop during the program for both your personal learning experience, and for your organization’s growth. The program provides cutting-edge information, weekly, downloadable tool kits, non profit training and expert consultancy—and leads you in launching a communication plan for your organization.

 

Here is a quick summary:

• What nonprofit target market are you hoping to reach?
• Prioritize (donations, volunteers, subscribers, branding).
• Who are the supporters you are hoping to reach? Their burning causes?
• Secret: Listen carefully to what they want—and how they say it.
• Your brand: Make what you do attractive to potential supporters.
• Work faster. Start your campaign template collection now.
• Connect a nonprofit donor communications campaign goal to a target audience.
• Google keyword magic: Use supporters’ search language in your nonprofit donor campaigns.
• Where will you launch? Blog, newsletter, AdWords?
• Launch. Use our templates to write and complete the finished campaign.

Training is great—but it’s not enough.
For improving communications, what I enjoy more is this blended consulting and mentoring program where we take communication training one step further. We take a communications challenge you have identified—and work together for six months to develop a targeted, communications plan template that works to solve it.

 

What is your Nonprofit Story? We start off by clearly identifying your support goals, develop a non profit communication plan template, research nonprofit donor possibilities, effectively articulate what you do, step into the 21st century to learn how supporters find you—and then write the campaign. Then we launch it. I supply easy to edit templates for each of the steps—which you keep for developing future campaigns for your non profit organization.

 

So this nonprofit communications program is a combination of nonprofit training, advising, and consulting. I will provide an experienced set of eyes and concrete feedback on your work. I will also show you tricks for working smarter and faster during the process.

 

Just click on the next tab—Detailed Syllabus—to see a step-by-step description of the complete process. Enjoy!

 

 

We will have our first telephone conversation to:

• Learn more about you and your organization.
• Get a general sense of goals that you would like to focus on in the program.
• Answer any questions that you may have.
• Make sure that there aren’t any logistical challenges like logins or site access.
• Then we will be fully prepared to move onto the following six core topic areas.

First: Get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers?

• What are you hoping to achieve (brainstorm)?
• Examples may include building your subscription list, volunteer development, driving people to your site, branding, social media development, or fundraising through nonprofit online communications.
• Articulate and prioritize your list of goals (increase your nonprofit donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
• Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign file and compile your monthly findings that you uncover in these assignments.

• What causes do they want to support?
• Are they wealthy, needy, young, professional, retired?
• What specifically are new supporters looking for?
• Where are they? What groups might they be affiliated with that you can target?
• Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your campaign file.

We will analyze and use different methods of finding out answers to these questions. You will learn how to find this information about potential new supporters on the Internet. One approach is to conduct a survey with both existing and new supporters.

What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.

• What are your causes’ challenges?
• What are your nonprofit’s solutions?
• Who benefits—or what causes benefit?
• Are your solutions enduring?
• Nonprofit storytelling.
• What is your unique selling proposition (USP)?
• Action: Define each of these with compelling sound bites that would be interesting to supporters. Paste these into your campaign file.

4. The 21st Century Communication Secret: [Shhh… It’s all about them!]
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).

• What specifically are your potential supporters looking for?
• Why are they looking?
• Where and how do they look for finding a nonprofit to support?
• Specifically, how do they ask for what they’re looking for?
• How do they articulate it? What words, what phrases?
• This VOC will provide your most effective keywords.
• How can your nonprofit’s ‘sound bites’ be used to address what they are asking for?
• Action: Compile how supporters articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your campaign file.

Clearly define which type of nonprofit donor connection is best for your campaign. The donors may be individuals who are already making contributions to your organization inspired by your newsletters and the donor pages on your website (full of compelling stories!). They may also be new supporters you haven’t reached yet. In either case, we will clearly define the channels that connect you to your target supporters.

For example, for individual donors, you could tune up your blog posts and newsletters to capture donor imagination. To find new donors, you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:

• Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
• Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
• AdWords. To do: Google Ad Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
• Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your campaign file.

Use supporters’ language in your communications, and in your webpage too. Then, supporters will find you. Are your keywords congruent with:

• Your new potential supporters’ search terms?
• Your communications keywords (blog, newsletter)?
• Your webpage landing pages linked to from newsletters, blogs, or AdWord campaigns?
• Does your Unique Selling Proposition (USP) match what your customers ask for (VOC).

You will launch your first no cost/low cost campaign.

• Use one of my templates to write the finished campaign.
• Consider space, attention span, and mobile devices.
• Upload your copy to your organization’s blog or newsletter template.
• Do you want to add photos and links?
• Will they link to a landing page: is it complete and ready too?
• Proof read. Check links. Send samples to different devices. Check payment systems.
• Launch it! Track your performance over the first week and watch it grow.
• Take the energy from this forward motion to develop a nonprofit donor communications calendar.

 

I’ve created 20 sets of non-profit communication templated tool kits (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and customize to best fit your emerging project design. 20 logical steps: No more writing from scratch—just edit and modify my templates to best fit your campaign. You will also be able to download program resources for perfecting your monthly activities.

 

 

“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.

 

“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.”

 

“I just want to take this opportunity to complement you on the practical ideas, knowledge and vast experience that you continue to share with us on each assignment. Many times your examples are the solution of choice for our us. I have been provided with constant support, practical solutions, feedback specific to our weekly submissions (so we know Tim reads our assignments!) and unwavering encouragement.” Gillian Primus

 

“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong

 

“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Burt Mento

 

“As you know, as a real beginner, without your project example templates I could never have written even a single word by myself.” Moise Tend

 

 

Enrollment in the program is easy. There are only two things to do: pay the $1,200 nonprofit communications program fee and fill out the Non-Profit Program Participant Information Sheet. The links are just below.

 

Choose Between Two Disciplines: This Nonprofit Communications Certificate or the Nonprofit Fundraising Certificate.

 

When you are ready to pay, click ‘Add to Cart.’ PayPal membership is not required; in the lower left you will see ‘Don’t have a PayPal account?’ Click ‘continue’ and you will be linked to the credit card form for non-PayPal members.