Nonprofit Fundraising: Design a Nonprofit Project to Generate Donations & Impact

A Six Month, Mentored, Nonprofit Fundraising Certificate Program

March – August, 2017.

How to Raise More Money and Do More Good. Participate in this Private Mentored Program with Tim Magee
Choose from Two Disciplines: Nonprofit Fundraising or Nonprofit Marketing & Communications

Easy Fundraising Ideas for Nonprofits: Find Donors for Funding a Project. Nonprofit fundraising—also known as development—involves requesting donations from both individual donors and foundations. This program will help you be prepared for working with both individuals and foundations—and for creating the project impact that your donors expect.

Work Smarter: Six Months to a More Focused, Organized You. In this Nonprofit Fundraising training program, we will focus on one of your nonprofit project goals for increasing program impact, improving donor communication and preparing nonprofit project management tools. Learn to design fundable projects and how to attract donor funding for nonprofits. See the full syllabus.

We provide cutting-edge information, weekly, downloadable tool kits, non profit training and expert consultancy.

200 Organizations. We have had the pleasure of working with participants in our nonprofit training programs from over 200 nonprofit organizations in North America, Britain, Europe and Australia.
Diploma in Fundraising. Learn more about program fees and the simple enrollment process. Click Enrollment in the Nonprofit Communications Mentored Training Certificate Program is Easy!

Overview of our 6-Month Mentored Training Program.
Nonprofit Fundraising Skills you will Learn:
Great Program Design = New Funding + Increased Services
Target your next project to increase nonprofit funding & impact.
  • become your nonprofit’s go-to solution for ideas for fundraising
  • enjoy increased funding programs with nonprofit target marketing
  • build a focused team: unite staff, supporters & clients
  • standout with nonprofit organizations & advance your career
  • fully engage with supporters & clients for maximum impact
  • save time—write once—use 3 times for funding + reporting + donor news
Who Should Join?
Advance your Career, Raise Funds, Solve Challenges
The program is for non profit staff wanting to increase non profit fundraising & community impact. Participants have worked on nonprofit jobs as diverse as social services, community development, education, the environment, and social justice—and decided to enroll in the program because they are:
  • building skill sets & visibility for a new nonprofit job or promotion
  • hoping to get more donors for nonprofits and boost donations with first-class donor communication
  • learning to develop projects that attract donations
  • seeking time saving techniques for getting more done
  • clearly identifying nonprofit challenges for increased impact
What you will Do:
Design your own Solution-Oriented Project & Attract Donors
Train & consult with a private mentor. The mentored program provides cutting-edge information, time-saving templates, training and expert consultancy—and leads you in developing a real project for your organization. You will:
  • work with CSDi consultants in a 6-month intensive program
  • add project briefs to donor communications for increasing donations
  • facilitate meetings to connect with your beneficiaries and supporters
  • advance your career: design a winning project for your nonprofit
  • download time-saving templates for getting more done at work
  • combine project copy & bios quickly with templates for donor news
What Participants Say:

“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.
MORE INFORMATION: Just scroll down for complete, detailed information. Learn more about Nonprofit Fundraising in our monthly Newsletter: Subscribe Now Button.

Nonprofit Fundraising: Design a Project to Generate Donations & Impact
Detailed Program Information

Detailed Program Information

How To Fund Programs for a Nonprofit. Nonprofit fundraising—also known as development—involves requesting donations from both individual donors and foundations. This program will help you be prepared for both requesting donations and creating the impact that your nonprofit donors expect.
Today, the best fundraising ideas for non profits fall into three donor categories:

  • requesting donations of foundations through project proposals
  • inviting individual donors to new fundraising event ideas such as auctions or golf tournaments
  • online fundraising: individual donors donate to causes featured on your website
This mentored program will be customized for you and your nonprofit. You will choose which donor category above you want to focus on for the six-month program period. During that time, we will 1) research who your potential donors are, 2) assemble background information on your project or program in order to instill donor confidence, and 3) package the information in the presentation format that will be best received by your type of donor. Click on the tabs to the right to read in more detail about how we will work together in each of the three categories.

Foundation Donors

Foundations and Grants. These are not grant proposal writing classes. This is a course on developing the ‘building block’ information required by foundations for proposals. Each donor has different giving preferences—and unique formats required for proposal submission. Consequently, each proposal will be custom-tailored for each donor—even though it is the same project.
The building blocks that you develop in this program can be edited and reorganized for each donor to fit their unique format. By the end of the program you will have assembled all of the information that you will need. Here are step-by-step examples of what we will do.
1. Explore the websites of potential donors that you have identified to determine:

  • Giving preferences: specific areas of interest
  • Giving limits
  • Organizational type and project preferences
  • Preferred proposal writing formats: standardized, proprietary—or online submissions
  • How is the project introduced: telephone introduction, letter of inquiry, or full proposal submission
2. Needs assessment:

  • So donors will understand the ‘why’ behind your project
  • To develop statistics to support your claims
  • To describe the underlying causes of the challenges found in the needs assessment
3. Thoroughly describe what you intend to do:

  • Outline activities for solving the underlying causes that have shown evidence of having worked
  • Create a logic model which links challenges with solutions—and shows outcomes and impact
  • Develop a financial plan that will show the donor that you are going to work cost effectively to address the challenges and maximize the impact of their donation
  • Develop a project schedule showing the time frame of activities
  • Combine this information into a detailed, two-page narrative that can be used as a Letter of Inquiry
  • Review this information with appropriate colleagues within your non profit organization
4. Choose an example donor and compare your documentation to their submission requirements:

  • Does your project concept meet their giving preferences in terms of their mission, your organization and cost?
  • Will your project need to be compartmentalized, scaled down or modified?
  • Develop a project schedule showing the time frame of activities
  • Will your current documentation fulfill submission requirements with minor editing?
  • What is the first point of contact: LOI or full proposal?
  • Who in your organization can help you organize the information?
  • Who in your organization can review the submission and make suggestions for improvement?

Individual Donors

Individual Donors. Developing your nonprofit fundraising plan. We’ll tune up your blog postings and newsletter to capture donor imagination—and make sure your nonprofit donation page is effective and easy to use. We will also look at a promotional calendar for your new landing page offerings.
But first, we need to establish your specific goals for new donors, what you have to offer and how you plan to make a perfect fit.
1. Determine who your potential new donors are, what they are looking for, what you can offer them, and how they can find you:

  • First: Get specific about your goals for new individual donors. Do you want supporters that are donors, volunteers, subscribers? How many?
  • Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support?
  • What does your nonprofit do? Specifically, in a sound bite, let’s make this sound attractive to your new supporters
  • An Internet secret: Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it. This is known as the “Voice of the Customer” (VOC).
  • Landing Pages. Connect the key word dots. Make sure that your landing pages use the “Voice of the Customer” (VOC). Then, supporters will find you.
2. Needs assessment:

  • So potential individual donors will understand the ‘why’ behind your request for a donation
  • To develop statistics to support your claims
  • To describe the underlying causes of the challenges found in the needs assessment
  • Tell a story about a community member in need
3. Thoroughly describe what you intend to do: why you need to fund a project?

  • Outline activities for solving the challenges
  • Detail the impact
  • Tell a story about a community member enjoying the positive impact
  • Show the donor that your work will address the challenges and maximize the impacts of their donor funds
  • Combine this information into a landing page with compelling stories and a call to action: Donate Now!
  • Review this information with colleagues within your non profit organization
4. Let Google’s magic take over: launch your first Campaign, and watch it grow. Are your keywords congruent with:

  • Your potential supporters’ search terms?
  • The words that you use in the landing page itself?
  • Does your Unique Selling Proposition (USP) match what your customers ask for (VOC)?
  • Have you optimized your SEO on your landing page?
  • Have you double checked all links and donation buttons
  • Now, you need to develop a list of places where you can routinely promote your new landing pages (newsletter, blog, industry blogs, LinkedIn.
One-on-One Mentoring. In this mentor training program you and I will work together, one-on-one, for six months on a nonprofit challenge of your choice—exactly as we do as nonprofit fundraising consultants.
You probably work for a non-profit on programs such as social justice, community development, the environment—or a food bank or homeless shelter: and you love your non-profit and the work that you do.
However, in a non profit survey that I conducted recently respondents voted the following five areas where they feel the greatest need. You may face similar challenges:
  • Maybe you don’t have enough funding for all of the services you would like to provide.
  • You want to improve online fundraising resources.
  • Perhaps you want to learn how to better develop a program/project that is attractive to donors.
  • You would like to add to your skill sets in order to advance your non profit careers.
  • It’s possible that your donor communications need to be improved for better donor engagement.
  • You would like to be able to better identify potential donors for funding the project.

Training is great—but it’s not enough.
What I enjoy more is this blended consulting and mentoring program where we take training one step further. We take a non profit challenge you have identified—and work together for six months to develop a real project that works to solve it. We start off by clearly describing the need—and then we develop project design and funding support documents and research donor possibilities. I supply easy to edit templates for each step—which you keep for developing future projects for your organization.

Tim Magee in a Nonprofit Fundraising workshop with a participant

So this program is a combination of training, advising, and consulting. I will provide an experienced set of eyes and concrete feedback on your work. I will also show you tricks for working smarter and faster during the process.

If you can relate to one of the scenarios below, then this mentoring program for you.
  • Are you considering a non profit career change, new non profit jobs, or vying for a nonprofit promotion?
  • Would you like to boost your donor communication skill sets for raising more funds?
  • Would you like to learn more about developing non profit projects that are attractive to donors?
  • Would you like to find more donors and get more people behind your cause?
  • Would you like to learn time-saving techniques for getting everything done?
  • Have you been considering grant writing training or grant writing classes to improve your grant proposals?

Syllabus: The step by step process.
These nonprofit fundraising courses are designed in a progression where each weekly module represents one sequential step for you to take in the process of project design and development. Each assignment has real tools for you to download, print out, edit, and use as templates over and over again in launching new initiatives. We will take approximately one month for each one of the following core steps:

Your Community. Nonprofit Program Development.

Step 1. Clearly, and in a simple fashion define the community you hope to work with, the type of challenge you plan on solving, and what program you’re hoping to develop to solve it.

What is a Community?
A simple definition of a community could be a rural community of 150 people on a Native American reservation. One of your goals could be that in working with you, they will develop enough ownership of project outcomes—and will sustain them once your nonprofit has finished its grant cycle. Other examples of communities that you might work with:
  • For an environmental project you might work with a community of scientists or environmentalists—or farmers and ranchers benefiting from ecosystem services on a restoration project.
  • In a food bank you might work with people visiting the food bank to better understand their nutritional needs.
  • For a teen drop-in center you might conduct a needs assessment with the teens themselves—or with their parents—or both.
  • For a community development project you might work with a community based organization of involved citizens who wish to revitalize a small, rural town.
  • In increasing agricultural access to urban farmers’ markets—you might work with a group of small farmers—and with City Hall in town where you live.

Your Plan. Nonprofit Problem Identification.

Step 2. Conduct a participatory needs assessment with your community to identify challenges—and develop a simple and straightforward program outline complete with a clearly defined problem statement, underlying causes, solution oriented activities, and project goals. This process will embed impact and sustainability into your project

Your Tools.

Step 3. Develop Nonprofit Projects.

Develop a set of project management for nonprofits documents and donor presentation documents which will include an action plan, a project budget, a detailed schedule, and a project fact sheet (Letter of Inquiry).

What you will accomplish in the first three months of the program:

RESULTS: By the end of the first three months of the Nonprofit Fundraising Program you will have developed a real project based upon real need determined with input from your constituents and colleagues. You will have incorporated initial feedback from both community members and a donor into your project’s development.

Non Profit Funding Ideas. You will have updated your blog with new posts describing your project’s design progress—and you will have sent out the first of several email newsletters with compelling stories about your community members. Most of all, you will gain confidence that you are working on the right things by using tested strategies that have worked for other nonprofits in multiple projects. I’ll show you how to do all of this.

Fully Customized Second Quarter. In the second three month period you will customize the program’s direction to best fit your community’s needs, your organizational context, and donor interests.

Your Communication. Learn How To Attract Non Profit Donors.

Step 4. Clearly define which donors are best for you. The donors may be individuals who are already making contributions to your organization inspired by your email newsletters and by the donor pages on your website (full of compelling stories!). They may also be private foundations. In either case, I will help you clearly define the donors and identify and write compelling stories for them.

How to get new donors.
For individual donors: We’ll tune up your blog postings and newsletter to capture donor imagination—and make sure your nonprofit donation page is effective and easy to use.

For foundation donors: This is not a grant writing course—however, you will be able to use the materials for grant development in order to meet donor requirements. You will actually select a foundation and submit a Letter of Inquiry.

Your Team.

Step 5. While waiting for the funding to roll in, you will develop a series of no-cost/low-cost activities which will develop ownership within the community and officially launch the project. You will learn how to harness community and volunteer support through setting up a co-management committee for one of your project’s programs.

Your Launch. Non Profit Project Management

Step 6. You will launch your first no cost/low cost project activity within the community using templates of workshop plans that I provide.

10 People Only. This mentored training program is limited to 10 people. We will have weekly communication through my advice and comments on your weekly assignment modules. I will have a monthly, 60 minute, private telephone consultation with you so that we can be able to work closely together on your project. I will also respond to quick questions that you send me.

RESULTS: In the Second Quarter of the Nonprofit Fundraising Program You Will
    1. Clearly define which donors are best for you: individuals visiting your website or private foundations
    2. Develop skill sets in how to raise money for a nonprofit
    3. Tune up your blog post and newsletter to capture donor imagination
    4. Make sure your donation page is effective and simple to use
    5. If applicable, explore different ways to identify foundation donors and select one which is appropriate for your organization
    6. Using the information that you developed about your project, edit a letter of inquiry targeted to a specific foundation
    7. While waiting for funding to roll in, set up a community co-management committee for one of your programs
    8. Launch a project activity called out in your project design with volunteers, and/or community members
If one of the tracks below fulfills organizational need, then this mentored training program is for you.
1. New Project. Design a fundable, sustainable, impact oriented project from scratch.
2. Pre-launch. Fine-tune a project you are about to launch to increase its manageability, its impact, and its sustainability.
3. Projects in process. Get a current project with challenges back on track and increase its non profit impact.
Write Faster to Save Time
I’ve created 20 sets of program templates (detailed step-by-step instructions and finished examples of each module for you to use) that you can download and customize to best fit your emerging project. 20 logical steps: No more writing from scratch—just edit and modify my templates to best fit your project. You will also be able to download a comprehensive set of studies and handbooks so that you can find specialized information quickly in your nonprofit’s area of work.
“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong
“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Burt Mento
“As you know, as a real beginner in designing projects, without your project example templates I could never have written even a single word by myself.” Moise Tend
How to Enroll in this Mentored Training Program

Program Fees: $1,200.00. Normally, when we work with an individual organization on a project as expansive as this—we might be looking at a hefty consulting fee. But, the Center has organized this mentored training program so that it is much more affordable: your organization will simply pay $1,200. This will cover the six month program, your coach and mentor, and the 20 template kits and downloadable resources. There are no other expenses.

Two simple steps and you’re in!

It’s easy to enroll in the program. There are only two things to do: pay the $1,200 nonprofit fundraising program fee and fill out the Non Profit Program Application Form. The links are just below.
You can pay here with a credit or debit card.
When you are ready to pay, click ‘Add to Cart.’ PayPal membership is not required; in the lower left you will see ‘Don’t have a PayPal account?’ Click ‘continue’ and you will be linked to the credit card form for non-PayPal members.

If it’s more convenient for you to pay by bank transfer we will be glad to send you instructions. Write to us here.

If you are not ready to apply for the mentoring program—you can enroll in the distance-learning program—Diploma 240—or our Nonprofit Training Workshops—and receive similar course materials.

We look forward to working with you in the Nonprofit Fundraising Program. The application form is just below.


Tim Magee
Executive Director
Center for Sustainable Development