AdWords Keyword Optimization: Using Customer Search Terms

The Beginner’s Guide to Online Donations

Get Online Donations with Your Website, Newsletter & Google AdWords

Chapter 14: AdWords Keyword Optimization: Finding & Using Customer Search Terms

In this chapter you will learn about powerful, simple tools for AdWords Keyword Optimization: How to minimize poor CTR Keywords, maximize high performing keywords, insert AdWords tracking codes into your landing pages, and how to set up Google Google Search Console and Google Analytics.

Learning How to Optimize AdWords.
The Beginner’s Guide to Online Donations. CSDi is offering a complimentary nonprofit book on online fundraising.
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Each of the 14 chapters include 3 step-by-step guides that lead you in setting up a modern website, launching a donor newsletter program and applying for a $10k/mo Google AdWords Grant. See what the 42 guides include.
 
You learned about simple management tools like ad extensions, daily budgets, ad schedules, and also learned about AdWords quality score and ad rank—and AdWords performance statistics.
 
Today we are presenting Chapter 14. AdWords Keyword Optimization: Finding & Using Customer Search Terms.
 
What you will Do. Skills you will Learn.
This week we will show you about AdWords Keyword Optimization using customer search terms (and how to find them!) and about conversion tracking.

  1. Guide 40. Keyword Optimization: Minimizing poor CTR keywords.
  2. Guide 41. Landing pages and conversion tracking codes.
  3. Guide 42. Customer Search Terms: Google Analytics. Google Webmaster.
Tech Tools for Beginners: AdWords Keyword Optimization. Chapter 14 is on the range of tools available for effective AdWords keyword optimization: All technical concepts are provided in easy to grasp, jargon-free language, and are supported with step-by-step illustrations: Perfect!
 
In Summary
In Chapter 14 you will learn how to minimize poor CTR Keywords, maximize high performing keywords, insert AdWords tracking codes into your landing pages, how to set up Google Search Console and Google Analytics, and how to insert a site map into your website.
 
Get Going! CHAPTER 14 and AdWords Keyword Optimization.
Optimize and Manage keywords for your Nonprofit to Increase Donations.
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Teacher-led Online Training Courses.
  1. Nonprofit Google AdWords Training Certificate Program 
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  3. Design, Fund and Manage Nonprofit Programs 
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Subscription Button to get Ch. 14: AdWords Keyword Optimization.
Contact us with questions.
 
We look forward to your insights and comments!
 
Sincerely,

Tim Magee
Executive Director, Center for Sustainable Development 

 
Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford, England.
The Beginner’s Guide to Online Donations